About 6thStreet
6thStreet is an online fashion and lifestyle store from Apparel Group, one of the largest fashion and lifestyle retail groups in the Middle East. Based in Dubai, the platform sells clothing, footwear, accessories and beauty products from many international brands to customers across the Gulf.
Apparel Group operates a large portfolio of international brand franchises in the region, running stores for well-known fashion, footwear and lifestyle labels. 6thStreet brings many of these brands together in a single online destination, allowing customers to shop across brands without visiting multiple websites or malls.
The platform covers womenswear, menswear and kidswear, along with sports and athleisure, shoes, bags and beauty. Seasonal campaigns and promotions around key shopping periods, such as Ramadan, Eid and White Friday, play an important role in attracting customers.
Omnichannel services connect 6thStreet with Apparel Group's physical stores. Features such as click and collect and in-store returns allow customers to combine online browsing with the convenience of nearby stores. For a retailer with a large store network, integrating online and offline channels can improve the customer experience and help manage inventory.
Delivery across the UAE and other Gulf markets, along with easy returns, is central to the offering, since fashion customers often order multiple sizes and return items that do not fit.
The platform's app and website are available in English and Arabic and are designed for mobile shopping, which accounts for a large share of e-commerce in the region.
Fashion e-commerce in the Gulf is competitive, with marketplaces, luxury platforms, brand websites and other retail groups' online stores all targeting similar customers. Retail groups with established brand portfolios can use their scale and store networks as advantages.
The Gulf has high rates of online shopping and strong spending on fashion, making it an attractive market for digital retail.
6thStreet represents how a major franchise retailer has moved its brand portfolio online, and Startups UAE lists it among Dubai's fashion e-commerce platforms.
Apparel Group operates a large portfolio of international brand franchises in the region, running stores for well-known fashion, footwear and lifestyle labels. 6thStreet brings many of these brands together in a single online destination, allowing customers to shop across brands without visiting multiple websites or malls.
The platform covers womenswear, menswear and kidswear, along with sports and athleisure, shoes, bags and beauty. Seasonal campaigns and promotions around key shopping periods, such as Ramadan, Eid and White Friday, play an important role in attracting customers.
Omnichannel services connect 6thStreet with Apparel Group's physical stores. Features such as click and collect and in-store returns allow customers to combine online browsing with the convenience of nearby stores. For a retailer with a large store network, integrating online and offline channels can improve the customer experience and help manage inventory.
Delivery across the UAE and other Gulf markets, along with easy returns, is central to the offering, since fashion customers often order multiple sizes and return items that do not fit.
The platform's app and website are available in English and Arabic and are designed for mobile shopping, which accounts for a large share of e-commerce in the region.
Fashion e-commerce in the Gulf is competitive, with marketplaces, luxury platforms, brand websites and other retail groups' online stores all targeting similar customers. Retail groups with established brand portfolios can use their scale and store networks as advantages.
The Gulf has high rates of online shopping and strong spending on fashion, making it an attractive market for digital retail.
6thStreet represents how a major franchise retailer has moved its brand portfolio online, and Startups UAE lists it among Dubai's fashion e-commerce platforms.