About Ahmed Al Maghribi
Ahmed Al Maghribi is a Dubai-based perfume house specialising in Arabian fragrances. The brand offers oud, perfume oils, bakhoor and modern perfumes, and it sells through stores in the UAE and online.
Arabian perfumery has a long history in the Gulf, where fragrance is part of everyday life, hospitality and celebrations. Oud, the resinous wood from the agarwood tree, is among the most valued ingredients, alongside rose, amber, musk and saffron. Perfume oils and incense are used to scent the body, clothes and homes.
The brand's range reflects these traditions. Concentrated perfume oils, often worn in small amounts, offer long-lasting fragrance. Bakhoor, pieces of scented wood or blends burned to create fragrant smoke, is used to perfume homes and garments. Spray perfumes combine traditional ingredients with contemporary compositions.
Many customers layer these products, combining oils, perfumes and incense to create a personal signature scent. Perfume houses often design their products to be used together.
Retail stores allow customers to test fragrances and receive advice from staff, which is important in a category where scent is personal. Online sales make it easier for existing customers to reorder favourites and for new customers to explore the range.
Gift sets are important for occasions such as Eid, weddings and visits, when perfume is a common gift.
Dubai is one of the world's most important fragrance hubs, home to many perfume houses, manufacturers and distributors. Its markets and malls attract residents and tourists looking for Arabian fragrances.
Global interest in Middle Eastern perfumery has grown, helped by social media and fragrance communities, opening new markets for regional brands.
Ahmed Al Maghribi is one of the Dubai perfume houses keeping traditional Arabian perfumery alive for modern customers, and Startups UAE lists it among the UAE's fragrance brands.
Arabian perfumery has a long history in the Gulf, where fragrance is part of everyday life, hospitality and celebrations. Oud, the resinous wood from the agarwood tree, is among the most valued ingredients, alongside rose, amber, musk and saffron. Perfume oils and incense are used to scent the body, clothes and homes.
The brand's range reflects these traditions. Concentrated perfume oils, often worn in small amounts, offer long-lasting fragrance. Bakhoor, pieces of scented wood or blends burned to create fragrant smoke, is used to perfume homes and garments. Spray perfumes combine traditional ingredients with contemporary compositions.
Many customers layer these products, combining oils, perfumes and incense to create a personal signature scent. Perfume houses often design their products to be used together.
Retail stores allow customers to test fragrances and receive advice from staff, which is important in a category where scent is personal. Online sales make it easier for existing customers to reorder favourites and for new customers to explore the range.
Gift sets are important for occasions such as Eid, weddings and visits, when perfume is a common gift.
Dubai is one of the world's most important fragrance hubs, home to many perfume houses, manufacturers and distributors. Its markets and malls attract residents and tourists looking for Arabian fragrances.
Global interest in Middle Eastern perfumery has grown, helped by social media and fragrance communities, opening new markets for regional brands.
Ahmed Al Maghribi is one of the Dubai perfume houses keeping traditional Arabian perfumery alive for modern customers, and Startups UAE lists it among the UAE's fragrance brands.