About Babyshop
Babyshop is Landmark Group's retail brand for babies and children. It was one of the group's earliest concepts, and it has grown into a familiar destination for parents across the Gulf and beyond, selling clothing, footwear, toys, nursery furniture and baby essentials.
The brand covers children from newborn to their early teens. Its range includes everyday clothes, school wear, party outfits, shoes, prams, car seats, cots, feeding products and toys. Offering both clothing and gear in one place makes it convenient for parents, especially those preparing for a new baby.
Babyshop is positioned in the value and mid-market segment, making children's products accessible to a wide range of families. Since children outgrow clothes quickly, affordable pricing is important for regular purchases.
The brand's stores are located in malls across the UAE, often within Landmark's Centrepoint stores, as well as in standalone locations. Online shopping allows parents to order products for delivery, which is particularly useful for bulky items and for busy families.
Seasonal events such as back-to-school, Eid and holidays drive strong demand for children's clothing and gifts, and Babyshop often runs promotions around these periods.
As part of Landmark Group, Babyshop benefits from shared sourcing, design and supply chain capabilities, along with the Shukran loyalty programme, which lets families earn and redeem points across the group's brands.
The UAE has a large population of young families, including many expatriates, which creates steady demand for baby and children's products. Parents look for quality, safety and value, particularly for items such as car seats and nursery products.
Competition includes specialist baby stores, hypermarkets, international kids' fashion brands and online platforms, including dedicated mother-and-baby e-commerce sites.
Babyshop's long history and family focus make it one of the most recognisable children's retail brands in the Gulf, and Startups UAE lists it among the UAE's kids' retail and e-commerce brands.
The brand covers children from newborn to their early teens. Its range includes everyday clothes, school wear, party outfits, shoes, prams, car seats, cots, feeding products and toys. Offering both clothing and gear in one place makes it convenient for parents, especially those preparing for a new baby.
Babyshop is positioned in the value and mid-market segment, making children's products accessible to a wide range of families. Since children outgrow clothes quickly, affordable pricing is important for regular purchases.
The brand's stores are located in malls across the UAE, often within Landmark's Centrepoint stores, as well as in standalone locations. Online shopping allows parents to order products for delivery, which is particularly useful for bulky items and for busy families.
Seasonal events such as back-to-school, Eid and holidays drive strong demand for children's clothing and gifts, and Babyshop often runs promotions around these periods.
As part of Landmark Group, Babyshop benefits from shared sourcing, design and supply chain capabilities, along with the Shukran loyalty programme, which lets families earn and redeem points across the group's brands.
The UAE has a large population of young families, including many expatriates, which creates steady demand for baby and children's products. Parents look for quality, safety and value, particularly for items such as car seats and nursery products.
Competition includes specialist baby stores, hypermarkets, international kids' fashion brands and online platforms, including dedicated mother-and-baby e-commerce sites.
Babyshop's long history and family focus make it one of the most recognisable children's retail brands in the Gulf, and Startups UAE lists it among the UAE's kids' retail and e-commerce brands.