About Bateel
Bateel is a gourmet food brand best known for premium dates. Founded in Saudi Arabia in 1990, it has built a strong presence in the UAE, with boutiques and cafés in major malls, and it sells its products online and through stores in several countries.
Dates hold a special place in Gulf culture. They are offered to guests as a sign of hospitality, eaten to break the fast during Ramadan and given as gifts on important occasions. Bateel elevated this traditional food into a luxury product, presenting dates in elegant packaging similar to fine chocolates.
The brand's range includes many varieties of dates, dates filled with nuts, orange peel or other ingredients, chocolate-covered dates, date-based sweets and gourmet gift boxes. It also offers products such as jams, spreads and baked goods that use dates.
Gifting is central to its business. Ramadan, Eid, weddings and corporate occasions drive strong demand for premium gift boxes, and Bateel's packaging is designed with this in mind.
Bateel cafés extend the brand into dining, offering food and drinks that often incorporate dates and regional ingredients. The cafés help attract customers and reinforce the brand's premium image.
Online ordering allows customers to buy gift boxes and products for delivery, which is particularly useful during busy gifting seasons.
The brand has invested in date farming and production, giving it control over quality from farm to boutique.
The UAE is one of the largest markets for premium dates and gourmet gifts, supported by a strong gifting culture, a large expatriate population and tourists looking for regional souvenirs.
Dates are also an important agricultural product in the UAE, which has millions of date palms and hosts events such as the Liwa Date Festival.
Bateel's luxury take on a traditional product has made it one of the most recognisable gourmet brands in the Gulf, and Startups UAE lists it among the gifting and food brands with a strong UAE presence.
Dates hold a special place in Gulf culture. They are offered to guests as a sign of hospitality, eaten to break the fast during Ramadan and given as gifts on important occasions. Bateel elevated this traditional food into a luxury product, presenting dates in elegant packaging similar to fine chocolates.
The brand's range includes many varieties of dates, dates filled with nuts, orange peel or other ingredients, chocolate-covered dates, date-based sweets and gourmet gift boxes. It also offers products such as jams, spreads and baked goods that use dates.
Gifting is central to its business. Ramadan, Eid, weddings and corporate occasions drive strong demand for premium gift boxes, and Bateel's packaging is designed with this in mind.
Bateel cafés extend the brand into dining, offering food and drinks that often incorporate dates and regional ingredients. The cafés help attract customers and reinforce the brand's premium image.
Online ordering allows customers to buy gift boxes and products for delivery, which is particularly useful during busy gifting seasons.
The brand has invested in date farming and production, giving it control over quality from farm to boutique.
The UAE is one of the largest markets for premium dates and gourmet gifts, supported by a strong gifting culture, a large expatriate population and tourists looking for regional souvenirs.
Dates are also an important agricultural product in the UAE, which has millions of date palms and hosts events such as the Liwa Date Festival.
Bateel's luxury take on a traditional product has made it one of the most recognisable gourmet brands in the Gulf, and Startups UAE lists it among the gifting and food brands with a strong UAE presence.