About Bath & Body Works UAE
Bath & Body Works is an American retailer founded in 1990 in Ohio. It specialises in body care, fragrance and home fragrance, and it is particularly known for its scented candles, fragrance mists, lotions and hand soaps.
The brand's range is built around fragrance. Customers can choose from a large selection of scents across product types, including shower gels, body lotions, fine fragrance mists, hand sanitisers, wallflowers (plug-in fragrance refills) and three-wick candles. Seasonal scents are launched throughout the year.
Gifting is a major part of its appeal. Gift sets and seasonal collections make the brand a popular choice for presents, and frequent promotions encourage customers to stock up.
Home fragrance has become one of the brand's most important categories. Scented candles and plug-in diffusers allow customers to fragrance their homes, which fits well with the Gulf's strong culture of scenting living spaces.
In the Middle East, Bath & Body Works stores are operated by the Kuwaiti retail group Alshaya under a franchise agreement. In the UAE, the brand has stores in major shopping malls and online shopping options.
The UAE's fragrance-loving culture supports strong demand for scented products. Many residents enjoy fragrance in every part of daily life, from personal care to home.
Seasonal events, including Ramadan, Eid, back-to-school and the end-of-year holiday season, bring special collections and offers.
The body care and fragrance market in the UAE is competitive, with international brands, local perfume houses, beauty retailers and online platforms all serving customers.
Bath & Body Works is an American brand rather than a UAE company, and Startups UAE lists its UAE stores among the international body care brands in the country.
The brand's range is built around fragrance. Customers can choose from a large selection of scents across product types, including shower gels, body lotions, fine fragrance mists, hand sanitisers, wallflowers (plug-in fragrance refills) and three-wick candles. Seasonal scents are launched throughout the year.
Gifting is a major part of its appeal. Gift sets and seasonal collections make the brand a popular choice for presents, and frequent promotions encourage customers to stock up.
Home fragrance has become one of the brand's most important categories. Scented candles and plug-in diffusers allow customers to fragrance their homes, which fits well with the Gulf's strong culture of scenting living spaces.
In the Middle East, Bath & Body Works stores are operated by the Kuwaiti retail group Alshaya under a franchise agreement. In the UAE, the brand has stores in major shopping malls and online shopping options.
The UAE's fragrance-loving culture supports strong demand for scented products. Many residents enjoy fragrance in every part of daily life, from personal care to home.
Seasonal events, including Ramadan, Eid, back-to-school and the end-of-year holiday season, bring special collections and offers.
The body care and fragrance market in the UAE is competitive, with international brands, local perfume houses, beauty retailers and online platforms all serving customers.
Bath & Body Works is an American brand rather than a UAE company, and Startups UAE lists its UAE stores among the international body care brands in the country.