About BMW Group Middle East
BMW Group Middle East is the regional office of the German car company, based in Dubai. It oversees the BMW, MINI and BMW Motorrad brands across the region, while Rolls-Royce Motor Cars, also part of the group, has its own regional presence.
In the UAE, BMW vehicles are sold through local importers: AGMC in Dubai and the northern emirates, and Abu Dhabi Motors in the capital.
BMW's range includes sedans, SUVs such as the X5 and X7, high-performance BMW M models, and electric vehicles under the BMW i label. MINI offers smaller premium cars, and BMW Motorrad sells motorcycles.
Rolls-Royce has a strong presence in Dubai, which is one of the brand's important markets worldwide for ultra-luxury cars.
The regional office supports importers with product launches, marketing, training and service standards.
The UAE's luxury car market is highly competitive, with German brands, Japanese luxury brands, British marques and newer Chinese electric brands all targeting buyers.
BMW Group is a German company rather than a UAE startup, and Startups UAE lists BMW Group Middle East among the automotive companies with regional offices in the UAE.
In the UAE, BMW vehicles are sold through local importers: AGMC in Dubai and the northern emirates, and Abu Dhabi Motors in the capital.
BMW's range includes sedans, SUVs such as the X5 and X7, high-performance BMW M models, and electric vehicles under the BMW i label. MINI offers smaller premium cars, and BMW Motorrad sells motorcycles.
Rolls-Royce has a strong presence in Dubai, which is one of the brand's important markets worldwide for ultra-luxury cars.
The regional office supports importers with product launches, marketing, training and service standards.
The UAE's luxury car market is highly competitive, with German brands, Japanese luxury brands, British marques and newer Chinese electric brands all targeting buyers.
BMW Group is a German company rather than a UAE startup, and Startups UAE lists BMW Group Middle East among the automotive companies with regional offices in the UAE.