Boksha

Boksha is a Dubai-based online fashion marketplace founded in 2018. The platform was developed to give independent designers and small boutiques a digital place to present their collections to customers interested in Khaleeji fashion. Its marketplace features abayas, kaftans, dresses, travelwear, accessories and other modest-fashion products. Shoppers can explore designs from different sellers, while participating boutiques use the platform to display products and manage online sales. Boksha is different from a conventional single-label clothing brand because it supports multiple regional designers through one shopping destination. The business has also attracted early-stage investment, reflecting the development of its fashion-marketplace model in the UAE. The marketplace serves both established boutiques and smaller design businesses. Its focus on made-to-measure and regionally inspired modestwear helps distinguish its catalogue from international mass-market apparel stores.