About BU Towels
BU Towels is a lifestyle and textile label selling patterned towels and accessories in the UAE. Its collection features beach towels and gym towels, with designs referencing regional motifs such as Al Sadu, Ghaf Leaves, Shemagh, UAE Icons and Arabic calligraphy. The range brings recognisable local visual references into practical textile products.
Beyond towels, the brand lists ponchos, coin purses, pouches, bags, bamboo makeup-remover pads and scented candles. Items such as Turathi pouches and Bu Palm accessories extend the same visual identity into gifting and travel essentials. Customers can therefore shop coordinated accessories as well as single towels.
The business’s own website highlights sustainable materials and designs rooted in regional art. It also describes collaborations with artists and a commitment to donate a portion of net profits to environmental causes. These elements connect BU Towels’ beach and gym products to a wider approach to responsible design and UAE cultural references.