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Carrefour UAE

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Majid Al Futtaim-operated hypermarkets and supermarkets with online grocery delivery

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About Carrefour UAE

Carrefour is one of the most familiar retail names in the UAE. In the country, the brand is operated by Majid Al Futtaim, the Dubai-based conglomerate, under an exclusive franchise with the French retailer. The first Carrefour in the region opened in Dubai in 1995, and the brand has since grown into a large network of hypermarkets, supermarkets and convenience stores.

Carrefour stores sell fresh food, groceries, household items, electronics, home goods and more. Hypermarkets located in major shopping malls serve as destinations for large weekly shops, while smaller formats in residential areas cater to top-up shopping.

Online shopping has become a major part of the business. Through the Carrefour app and website, customers can order groceries and other products for home delivery or collection. Majid Al Futtaim has invested heavily in e-commerce, including fulfilment centres, fast delivery options and digital services designed to compete with specialist delivery apps.

Loyalty is another key element. Majid Al Futtaim's SHARE rewards programme lets customers earn and redeem points across Carrefour and the group's other businesses, such as malls, cinemas and leisure attractions. Loyalty data helps personalise offers and understand customer habits.

Carrefour also offers private-label products under its own brand, providing lower-priced alternatives to branded goods. Private labels are important for competitive pricing and margins in grocery retail.

Majid Al Futtaim operates Carrefour in many countries across the Middle East, Africa and Asia, making it one of the largest retail operations in the region.

The UAE grocery market is highly competitive, with hypermarket chains, cooperatives, premium supermarkets and online grocers all competing for customers. Delivery speed, price and product range are key factors.

Online grocery adoption grew sharply during the pandemic and has remained strong, with many households now ordering groceries regularly through apps.

Carrefour's combination of physical stores and a large digital operation makes it one of the leading grocery retailers in the UAE, and Startups UAE lists it among the country's retail brands with a strong e-commerce presence.
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