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Chalhoub Group

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Dubai-headquartered luxury retail group partnering with global brands across the Gulf

E-commerce Dubai, UAE Founded 1955

About Chalhoub Group

Chalhoub Group is one of the largest luxury retail and distribution companies in the Middle East. Founded in 1955 in Damascus, the family-owned group is headquartered in Dubai and works with many of the world's leading luxury, fashion and beauty brands across the Gulf.

Its business model centres on partnerships. International brands that want to enter or grow in the region often work with Chalhoub, which handles distribution, retail operations, marketing and customer service. The group operates boutiques and department stores and distributes products through other retailers.

Chalhoub also owns and runs its own retail concepts. These include Faces, a beauty retailer; Level Shoes, a large luxury footwear destination in The Dubai Mall; and it has also operated Tryano, a lifestyle department store concept. These concepts allow the group to build direct relationships with customers.

Digital commerce has become a major focus. Chalhoub has invested in e-commerce platforms, omnichannel services and digital marketing for both its own concepts and its brand partners. Customers can shop online, reserve products in stores and use services such as home delivery and personal shopping.

Innovation is part of the group's strategy, with initiatives to support retail technology and startups working on new ways of shopping. Data and customer insight help the group understand changing preferences among luxury shoppers.

The group operates in several Gulf countries, including the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman, giving it a broad regional footprint.

The Gulf is one of the world's most important markets for luxury goods, with high spending per person and a strong culture of gifting and fashion. Dubai's malls and tourism make it a key destination for luxury retail.

The shift to online luxury shopping has accelerated, pushing traditional luxury retailers to invest in digital experiences that match the service customers receive in stores.

Chalhoub Group's long history and brand partnerships make it a central player in Gulf luxury retail, and Startups UAE lists it among the UAE's retail and e-commerce groups.
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