About du
du is the UAE's second major telecommunications operator, alongside e&. Its official company name is Emirates Integrated Telecommunications Company (EITC). It launched services in the mid-2000s, ending the era in which the country had a single telecom provider, and it is listed on the Dubai Financial Market.
du offers mobile plans for consumers, including prepaid and postpaid options, as well as home internet, fibre broadband and TV packages. For businesses, it provides connectivity, cloud services, data centres and enterprise solutions.
The arrival of du brought competition to the UAE telecom market, giving customers more choice and encouraging investment in networks and services. Both operators have since invested heavily in 5G and fibre infrastructure.
du also operates Virgin Mobile UAE, a digital-first mobile brand launched under licence from the Virgin Group, which targets customers who prefer to manage their phone plans entirely through an app.
Digital channels are central to du's customer service. Customers can buy plans and devices online, pay bills, recharge and manage their accounts through its app and website. Online stores also sell smartphones and accessories, often bundled with plans.
Expatriate residents make up a large share of the UAE's population, and telecom operators offer plans with international calling and data roaming to serve customers who stay in touch with family abroad.
du's ownership includes government-related entities, and it plays an important role in the country's digital economy.
The UAE has one of the highest mobile penetration rates in the world, with many residents owning more than one device. Competition between operators focuses on network quality, pricing, bundles and digital services.
du is a large national company rather than a startup, and Startups UAE includes it among the UAE's telecom and digital service providers.
du offers mobile plans for consumers, including prepaid and postpaid options, as well as home internet, fibre broadband and TV packages. For businesses, it provides connectivity, cloud services, data centres and enterprise solutions.
The arrival of du brought competition to the UAE telecom market, giving customers more choice and encouraging investment in networks and services. Both operators have since invested heavily in 5G and fibre infrastructure.
du also operates Virgin Mobile UAE, a digital-first mobile brand launched under licence from the Virgin Group, which targets customers who prefer to manage their phone plans entirely through an app.
Digital channels are central to du's customer service. Customers can buy plans and devices online, pay bills, recharge and manage their accounts through its app and website. Online stores also sell smartphones and accessories, often bundled with plans.
Expatriate residents make up a large share of the UAE's population, and telecom operators offer plans with international calling and data roaming to serve customers who stay in touch with family abroad.
du's ownership includes government-related entities, and it plays an important role in the country's digital economy.
The UAE has one of the highest mobile penetration rates in the world, with many residents owning more than one device. Competition between operators focuses on network quality, pricing, bundles and digital services.
du is a large national company rather than a startup, and Startups UAE includes it among the UAE's telecom and digital service providers.