About e& (Etisalat)
e& is the UAE's largest telecommunications and technology group. Founded in 1976 as Etisalat, the Emirates Telecommunications Corporation, it was the country's first telecom operator and for many years its only one. In 2022 the group rebranded as e&, reflecting a broader ambition to become a technology and investment company, while the Etisalat by e& name continues for its UAE telecom services.
In the UAE, e& provides mobile plans, home internet, fibre broadband, TV services and business connectivity to millions of customers. It has invested heavily in fibre networks and 5G, and the UAE consistently ranks among the countries with the fastest mobile and fixed internet speeds in the world.
The group is organised into several business areas. e& UAE runs the core telecom business, e& life focuses on consumer digital services such as entertainment, fintech and lifestyle apps, e& enterprise serves businesses with cloud, cybersecurity and digital transformation services, and e& international manages operations in other countries.
Consumer digital services include the e& money wallet and the Smiles rewards and lifestyle app, both already part of the UAE's digital economy. These services show how telecom operators are moving into payments, delivery and loyalty.
e& also holds investments in telecom companies across the Middle East, Africa, Asia and Europe, making it one of the largest telecom groups in the emerging world by customers served.
Online, customers can buy plans, devices and accessories, pay bills and manage accounts through e&'s website and app, reducing the need to visit stores.
The company is listed on the Abu Dhabi Securities Exchange and is partly owned by the UAE government through the Emirates Investment Authority.
The UAE's telecom market has two main operators, e& and du, alongside virtual operators. High smartphone use and demand for fast internet keep competition focused on network quality and digital services.
e& is a major national company rather than a startup, and Startups UAE includes it for its role in building the country's digital infrastructure.
In the UAE, e& provides mobile plans, home internet, fibre broadband, TV services and business connectivity to millions of customers. It has invested heavily in fibre networks and 5G, and the UAE consistently ranks among the countries with the fastest mobile and fixed internet speeds in the world.
The group is organised into several business areas. e& UAE runs the core telecom business, e& life focuses on consumer digital services such as entertainment, fintech and lifestyle apps, e& enterprise serves businesses with cloud, cybersecurity and digital transformation services, and e& international manages operations in other countries.
Consumer digital services include the e& money wallet and the Smiles rewards and lifestyle app, both already part of the UAE's digital economy. These services show how telecom operators are moving into payments, delivery and loyalty.
e& also holds investments in telecom companies across the Middle East, Africa, Asia and Europe, making it one of the largest telecom groups in the emerging world by customers served.
Online, customers can buy plans, devices and accessories, pay bills and manage accounts through e&'s website and app, reducing the need to visit stores.
The company is listed on the Abu Dhabi Securities Exchange and is partly owned by the UAE government through the Emirates Investment Authority.
The UAE's telecom market has two main operators, e& and du, alongside virtual operators. High smartphone use and demand for fast internet keep competition focused on network quality and digital services.
e& is a major national company rather than a startup, and Startups UAE includes it for its role in building the country's digital infrastructure.