About e& money
e& money is the digital wallet and financial services brand of e&, the UAE telecommunications and technology group formerly known as Etisalat. It evolved from the group's earlier mobile wallet service and offers payments, bill payments, money transfers and other financial features through a mobile app.
Telecom operators have a natural advantage in digital finance: they already have millions of customers, a trusted brand and existing billing relationships. e& money builds on e&'s customer base in the UAE to offer financial services that complement its telecom and digital offerings.
Through the app, users can pay bills, top up mobile credit, send money to other users and make payments at merchants. International money transfers are an important feature, since many UAE residents send money to family abroad. Digital remittances can offer convenience compared with visiting exchange houses.
The wallet is also designed to be accessible to people who may not have a traditional bank account or credit card. By opening a digital wallet with identification, users can participate in digital payments and manage money on their phones.
e& money operates within the UAE's regulatory framework for stored value and payment services, working under licensing requirements set by the Central Bank. This is essential for any company holding customer funds or processing payments.
The service connects with e&'s wider ecosystem, which includes the Smiles rewards and lifestyle app and other digital services. Linking financial services with rewards and everyday apps can increase engagement.
The UAE has seen rapid growth in digital wallets, with international wallets, bank apps and fintech companies all competing for everyday payments. Telecom-backed wallets have become common in many markets worldwide.
Government initiatives to reduce cash use and increase financial inclusion support the growth of digital wallets like e& money.
e& money shows how one of the UAE's largest companies is extending into fintech, and it is profiled on Startups UAE among the country's digital wallet services.
Telecom operators have a natural advantage in digital finance: they already have millions of customers, a trusted brand and existing billing relationships. e& money builds on e&'s customer base in the UAE to offer financial services that complement its telecom and digital offerings.
Through the app, users can pay bills, top up mobile credit, send money to other users and make payments at merchants. International money transfers are an important feature, since many UAE residents send money to family abroad. Digital remittances can offer convenience compared with visiting exchange houses.
The wallet is also designed to be accessible to people who may not have a traditional bank account or credit card. By opening a digital wallet with identification, users can participate in digital payments and manage money on their phones.
e& money operates within the UAE's regulatory framework for stored value and payment services, working under licensing requirements set by the Central Bank. This is essential for any company holding customer funds or processing payments.
The service connects with e&'s wider ecosystem, which includes the Smiles rewards and lifestyle app and other digital services. Linking financial services with rewards and everyday apps can increase engagement.
The UAE has seen rapid growth in digital wallets, with international wallets, bank apps and fintech companies all competing for everyday payments. Telecom-backed wallets have become common in many markets worldwide.
Government initiatives to reduce cash use and increase financial inclusion support the growth of digital wallets like e& money.
e& money shows how one of the UAE's largest companies is extending into fintech, and it is profiled on Startups UAE among the country's digital wallet services.