About Emax
Emax is the consumer electronics retail brand of Landmark Group, the Dubai-headquartered retail conglomerate. It sells smartphones, tablets, laptops, televisions, audio equipment, gaming products, cameras and home appliances through stores in the UAE and other markets in the region, as well as online.
Electronics retail in the UAE is highly active. Residents upgrade phones and gadgets frequently, and new product launches from major brands draw strong demand. Emax stocks leading international brands and offers customers the chance to compare products in store.
Services are an important part of electronics retail. Emax offers options such as extended warranties, device protection plans and installation services for larger appliances. Instalment plans and financing options through banks and payment partners help customers spread the cost of higher-priced items.
Online shopping allows customers to browse the range, check prices and order for delivery or collection. Many electronics buyers research online before visiting stores, so a strong digital presence supports both online and in-store sales.
Being part of Landmark Group gives Emax access to the group's retail infrastructure and the Shukran loyalty programme, which rewards customers across Landmark's many brands.
Major shopping events, such as White Friday, Dubai Shopping Festival and back-to-school periods, are key sales moments for electronics retailers, often accompanied by significant discounts.
The UAE has one of the highest rates of smartphone ownership in the world, and demand for consumer electronics is supported by a young, tech-savvy population and strong purchasing power.
Emax competes with other electronics chains, hypermarkets, brand stores and marketplaces that sell many of the same products. Retailers compete on price, availability, service and promotions.
Omnichannel retail, connecting stores with e-commerce, has become essential for electronics retailers in the region.
Emax brings Landmark Group's retail scale to the electronics category, and Startups UAE lists it among the UAE's electronics retail and e-commerce brands.
Electronics retail in the UAE is highly active. Residents upgrade phones and gadgets frequently, and new product launches from major brands draw strong demand. Emax stocks leading international brands and offers customers the chance to compare products in store.
Services are an important part of electronics retail. Emax offers options such as extended warranties, device protection plans and installation services for larger appliances. Instalment plans and financing options through banks and payment partners help customers spread the cost of higher-priced items.
Online shopping allows customers to browse the range, check prices and order for delivery or collection. Many electronics buyers research online before visiting stores, so a strong digital presence supports both online and in-store sales.
Being part of Landmark Group gives Emax access to the group's retail infrastructure and the Shukran loyalty programme, which rewards customers across Landmark's many brands.
Major shopping events, such as White Friday, Dubai Shopping Festival and back-to-school periods, are key sales moments for electronics retailers, often accompanied by significant discounts.
The UAE has one of the highest rates of smartphone ownership in the world, and demand for consumer electronics is supported by a young, tech-savvy population and strong purchasing power.
Emax competes with other electronics chains, hypermarkets, brand stores and marketplaces that sell many of the same products. Retailers compete on price, availability, service and promotions.
Omnichannel retail, connecting stores with e-commerce, has become essential for electronics retailers in the region.
Emax brings Landmark Group's retail scale to the electronics category, and Startups UAE lists it among the UAE's electronics retail and e-commerce brands.