About Faces
Faces is a beauty retailer operated by Chalhoub Group, one of the Middle East's largest luxury and beauty retail companies. It sells makeup, skincare, fragrance and haircare from a wide range of international and regional brands, through stores across the Gulf and an online shop.
The store format is built around discovery. Customers can browse many brands in one place, test products and get advice from beauty advisers. Faces carries luxury brands as well as popular and emerging labels, making it a destination for customers looking to compare options.
Online shopping has become an important part of the business. Through its website and app, customers can order products for home delivery, access exclusive launches and take part in promotions. Omnichannel services connect online and in-store shopping, so customers can move between the two.
Loyalty programmes and personalised offers are central to beauty retail, where customers often buy regularly and have strong brand preferences. Data from purchases helps retailers recommend products and tailor promotions.
Faces also serves as a platform for brands entering the region. International beauty brands often rely on established retail partners that understand the local market, customer preferences and seasonal peaks such as Ramadan, Eid and national shopping festivals.
Being part of Chalhoub Group gives Faces access to the group's long experience in luxury and beauty distribution, as well as its logistics and retail infrastructure across the Gulf.
The Gulf beauty market is one of the most valuable in the world per capita, with strong demand for fragrance, makeup and skincare. Competition is intense, with specialist beauty retailers, department stores, brand boutiques and online marketplaces all competing for customers.
The shift to online beauty shopping has accelerated in recent years, with customers using digital content and reviews to guide their choices.
Faces combines a broad brand selection with in-store and online shopping, and Startups UAE lists it among the UAE's beauty retail and e-commerce brands.
The store format is built around discovery. Customers can browse many brands in one place, test products and get advice from beauty advisers. Faces carries luxury brands as well as popular and emerging labels, making it a destination for customers looking to compare options.
Online shopping has become an important part of the business. Through its website and app, customers can order products for home delivery, access exclusive launches and take part in promotions. Omnichannel services connect online and in-store shopping, so customers can move between the two.
Loyalty programmes and personalised offers are central to beauty retail, where customers often buy regularly and have strong brand preferences. Data from purchases helps retailers recommend products and tailor promotions.
Faces also serves as a platform for brands entering the region. International beauty brands often rely on established retail partners that understand the local market, customer preferences and seasonal peaks such as Ramadan, Eid and national shopping festivals.
Being part of Chalhoub Group gives Faces access to the group's long experience in luxury and beauty distribution, as well as its logistics and retail infrastructure across the Gulf.
The Gulf beauty market is one of the most valuable in the world per capita, with strong demand for fragrance, makeup and skincare. Competition is intense, with specialist beauty retailers, department stores, brand boutiques and online marketplaces all competing for customers.
The shift to online beauty shopping has accelerated in recent years, with customers using digital content and reviews to guide their choices.
Faces combines a broad brand selection with in-store and online shopping, and Startups UAE lists it among the UAE's beauty retail and e-commerce brands.