Fragrance World

Fragrance World is a Dubai perfume business that traces its brand launch to 2004 and its trading roots to Deira. Founded by Moidu P V, the company developed from a perfume trading operation into a fragrance house serving markets beyond the UAE. It emphasises making distinctive scent profiles accessible at different price points. The company's portfolio covers personal perfumes and branded fragrance collections, including the Fragrance World name and related lines such as French Avenue and Street Origins. Its work involves fragrance development, manufacturing and distribution as well as digital product discovery. Fragrance World operates from Dubai and supplies customers in international markets. Its position in the UAE perfume industry is different from a small online reseller: it combines product creation and large-scale distribution with consumer-facing collections for people exploring Arabian and contemporary perfumery.