About Goumbook
Goumbook is a Dubai-based social enterprise that promotes sustainability and environmental awareness in the UAE and the wider region. Through campaigns, educational content and community initiatives, it encourages individuals and businesses to adopt more sustainable lifestyles and practices.
One of its best-known initiatives is Give a Ghaf, a tree-planting campaign centred on the ghaf tree, the UAE's national tree. The ghaf is native to the region and well adapted to the desert, able to survive with very little water. Planting ghaf trees helps support biodiversity, combat desertification and preserve a species of cultural significance. The campaign has engaged schools, companies and residents in planting and caring for trees.
Goumbook also works on water conservation initiatives, encouraging responsible water use in a country where freshwater is scarce and much of the water supply comes from energy-intensive desalination. Awareness campaigns help residents understand how their daily habits affect water and energy use.
The organisation publishes content about sustainability, including guides and information on green living, eco-friendly products and environmental issues relevant to the region. This helps make sustainability more accessible to a broad audience.
Corporate partnerships are an important part of its model. Goumbook works with companies on sustainability programmes, employee engagement activities and corporate social responsibility initiatives, helping businesses contribute to environmental goals.
As a social enterprise, it combines a social and environmental mission with a business model that allows it to fund its activities.
Sustainability has become a national priority for the UAE, which hosted COP28 in 2023 and has committed to net zero by 2050. Public awareness and behaviour change are seen as essential to achieving these goals, alongside technology and policy.
Goumbook has spent years building environmental awareness at the community level, and Startups UAE includes it among the UAE's sustainability-focused organisations.
One of its best-known initiatives is Give a Ghaf, a tree-planting campaign centred on the ghaf tree, the UAE's national tree. The ghaf is native to the region and well adapted to the desert, able to survive with very little water. Planting ghaf trees helps support biodiversity, combat desertification and preserve a species of cultural significance. The campaign has engaged schools, companies and residents in planting and caring for trees.
Goumbook also works on water conservation initiatives, encouraging responsible water use in a country where freshwater is scarce and much of the water supply comes from energy-intensive desalination. Awareness campaigns help residents understand how their daily habits affect water and energy use.
The organisation publishes content about sustainability, including guides and information on green living, eco-friendly products and environmental issues relevant to the region. This helps make sustainability more accessible to a broad audience.
Corporate partnerships are an important part of its model. Goumbook works with companies on sustainability programmes, employee engagement activities and corporate social responsibility initiatives, helping businesses contribute to environmental goals.
As a social enterprise, it combines a social and environmental mission with a business model that allows it to fund its activities.
Sustainability has become a national priority for the UAE, which hosted COP28 in 2023 and has committed to net zero by 2050. Public awareness and behaviour change are seen as essential to achieving these goals, alongside technology and policy.
Goumbook has spent years building environmental awareness at the community level, and Startups UAE includes it among the UAE's sustainability-focused organisations.