About Home Centre
Home Centre is the furniture and home décor retail brand of Landmark Group, the Dubai-headquartered retail group. It sells furniture for living rooms, bedrooms and dining rooms, along with mattresses, lighting, rugs, textiles, kitchenware, bath accessories and decorative items.
The brand targets mid-market customers who want stylish, affordable home furnishings. Its collections typically follow current interior trends, offering coordinated ranges that help customers furnish entire rooms with matching pieces.
Home Centre stores are usually large showrooms located in malls and retail centres, where products are displayed in room settings. This helps customers visualise how furniture and décor will look together in their own homes.
Digital sales now play a large role for the brand. Customers can browse the full range, compare products, order for home delivery and arrange assembly for larger items. Omnichannel services connect online and in-store shopping.
Seasonal collections and major sales events, such as mid-year and year-end sales, drive significant traffic, and many customers plan large purchases around these periods.
Home Centre is part of Landmark Group's portfolio, which includes other home concepts and many fashion and lifestyle brands. Customers can earn and redeem Shukran loyalty points across the group's brands.
The group's scale in sourcing and logistics supports the brand's ability to offer a wide range and manage delivery of bulky items across the region.
The UAE's large population of residents who move homes frequently, along with continuous new residential developments, creates steady demand for furniture and home décor.
The home furnishing market is competitive, with international chains, local retailers and online platforms all targeting similar customers, and brands compete on style, price and service.
Home Centre is one of the most familiar home furnishing names in the Gulf, and Startups UAE lists it among the UAE's home retail and e-commerce brands.
The brand targets mid-market customers who want stylish, affordable home furnishings. Its collections typically follow current interior trends, offering coordinated ranges that help customers furnish entire rooms with matching pieces.
Home Centre stores are usually large showrooms located in malls and retail centres, where products are displayed in room settings. This helps customers visualise how furniture and décor will look together in their own homes.
Digital sales now play a large role for the brand. Customers can browse the full range, compare products, order for home delivery and arrange assembly for larger items. Omnichannel services connect online and in-store shopping.
Seasonal collections and major sales events, such as mid-year and year-end sales, drive significant traffic, and many customers plan large purchases around these periods.
Home Centre is part of Landmark Group's portfolio, which includes other home concepts and many fashion and lifestyle brands. Customers can earn and redeem Shukran loyalty points across the group's brands.
The group's scale in sourcing and logistics supports the brand's ability to offer a wide range and manage delivery of bulky items across the region.
The UAE's large population of residents who move homes frequently, along with continuous new residential developments, creates steady demand for furniture and home décor.
The home furnishing market is competitive, with international chains, local retailers and online platforms all targeting similar customers, and brands compete on style, price and service.
Home Centre is one of the most familiar home furnishing names in the Gulf, and Startups UAE lists it among the UAE's home retail and e-commerce brands.