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Jaecoo UAE

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Jaecoo, an SUV brand from Chery with an off-road style, sold in the UAE

About Jaecoo UAE

Jaecoo is an SUV brand launched by the Chinese carmaker Chery. Its name combines the German word "Jäger", meaning hunter, with "cool". A local partner handles its sales and service in the UAE.

The brand focuses on SUVs with a rugged, off-road-inspired style, combined with modern technology and comfort. Models include the Jaecoo J7 and J8.

Jaecoo is aimed at buyers who want the look and feel of an adventurous SUV, suitable for city driving as well as occasional trips outdoors.

SUVs dominate car sales in the UAE, and new brands like Jaecoo compete on design, features and price.

Plug-in hybrid and electrified versions are part of the brand's plans in many markets.

Chery's multi-brand approach, with Chery, Omoda and Jaecoo, allows it to target different customers while sharing engineering and manufacturing.

Jaecoo is a Chinese brand rather than a UAE startup, and Startups UAE lists its UAE presence among the country's car brands.
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