About Just Falafel
Just Falafel was founded in Abu Dhabi in 2007 with a simple idea: take falafel, one of the Middle East's most loved street foods, and turn it into a modern, branded fast-food chain.
The menu centres on falafel served in wraps, sandwiches and bowls, with a choice of sauces, toppings and flavours that go beyond the traditional version. Sides and fresh juices round out the offer.
Falafel is made from ground chickpeas or fava beans, herbs and spices, formed into balls and fried. It is affordable, filling and vegetarian, which gives it wide appeal among different communities and diets.
Just Falafel grew quickly through franchising, licensing its brand and recipes to operators who opened outlets in the UAE and other countries. At one point it was cited as one of the fastest-growing restaurant franchises from the Middle East, with plans to expand across several continents.
Franchising allows a restaurant brand to grow faster than opening every outlet itself, but it also requires strong systems to keep food quality and service consistent.
The UAE's quick-service restaurant market is crowded, with international chains and local brands competing for customers in malls, neighbourhoods and on delivery apps.
Just Falafel is often mentioned as an early example of a homegrown UAE food concept that set out to expand internationally, and Startups UAE lists it among the UAE's restaurant brands.
The menu centres on falafel served in wraps, sandwiches and bowls, with a choice of sauces, toppings and flavours that go beyond the traditional version. Sides and fresh juices round out the offer.
Falafel is made from ground chickpeas or fava beans, herbs and spices, formed into balls and fried. It is affordable, filling and vegetarian, which gives it wide appeal among different communities and diets.
Just Falafel grew quickly through franchising, licensing its brand and recipes to operators who opened outlets in the UAE and other countries. At one point it was cited as one of the fastest-growing restaurant franchises from the Middle East, with plans to expand across several continents.
Franchising allows a restaurant brand to grow faster than opening every outlet itself, but it also requires strong systems to keep food quality and service consistent.
The UAE's quick-service restaurant market is crowded, with international chains and local brands competing for customers in malls, neighbourhoods and on delivery apps.
Just Falafel is often mentioned as an early example of a homegrown UAE food concept that set out to expand internationally, and Startups UAE lists it among the UAE's restaurant brands.