About JustKidding
JustKidding is a Dubai-based retailer specialising in premium baby and kids' products. It is known for baby gear such as strollers, car seats and nursery furniture from international brands, as well as toys, feeding products and accessories.
Preparing for a new baby involves some of the most important and expensive purchases a family makes. Strollers, car seats, cots and high chairs need to be safe, practical and suited to the family's lifestyle, and parents often research carefully before choosing.
Specialist baby stores offer something general retailers may not: knowledgeable staff who can explain the differences between products, demonstrate how strollers fold and show how car seats fit in different cars. This advice is valuable for first-time parents.
Premium international brands are central to the offering. Many parents in the UAE look for well-known brands with strong safety records and features such as lightweight frames, travel systems and long-lasting designs.
Car seat safety is particularly important. UAE law requires children to use appropriate car seats, and parents want products that meet safety standards and fit correctly.
Online shopping allows parents to browse products, compare options and order for delivery, which is convenient for large items and busy families.
Gift registries and baby shower gifts are another part of the market, with friends and family buying items from a parent's wish list.
The UAE has a large population of young families, including many expatriates who value international brands. High spending on children and a strong gifting culture support the premium baby market.
Competition includes other specialist baby stores, international baby brands, department stores and online platforms.
JustKidding serves parents looking for premium baby gear and expert advice, and Startups UAE lists it among the UAE's baby and kids' retailers.
Preparing for a new baby involves some of the most important and expensive purchases a family makes. Strollers, car seats, cots and high chairs need to be safe, practical and suited to the family's lifestyle, and parents often research carefully before choosing.
Specialist baby stores offer something general retailers may not: knowledgeable staff who can explain the differences between products, demonstrate how strollers fold and show how car seats fit in different cars. This advice is valuable for first-time parents.
Premium international brands are central to the offering. Many parents in the UAE look for well-known brands with strong safety records and features such as lightweight frames, travel systems and long-lasting designs.
Car seat safety is particularly important. UAE law requires children to use appropriate car seats, and parents want products that meet safety standards and fit correctly.
Online shopping allows parents to browse products, compare options and order for delivery, which is convenient for large items and busy families.
Gift registries and baby shower gifts are another part of the market, with friends and family buying items from a parent's wish list.
The UAE has a large population of young families, including many expatriates who value international brands. High spending on children and a strong gifting culture support the premium baby market.
Competition includes other specialist baby stores, international baby brands, department stores and online platforms.
JustKidding serves parents looking for premium baby gear and expert advice, and Startups UAE lists it among the UAE's baby and kids' retailers.