About Justlife
Justlife is a Dubai-based home services platform that lets customers book cleaning, beauty, wellness, healthcare and handyman services through an app. The company grew out of the UAE operations of Helpling, a home cleaning marketplace, before rebranding and expanding its range of services.
Home cleaning was the starting point and remains a core service. Customers can book regular or one-off cleaning sessions, choosing the time and duration that suit them. For busy households in the UAE, booking cleaners through an app is more convenient than arranging help through informal channels.
Justlife has expanded into many other at-home services. Beauty and wellness services, such as haircuts, manicures and massages, can be booked for delivery at home. Healthcare services, such as lab tests and nursing, have also been added, along with handyman, maintenance and other household services.
The platform works with trained professionals and aims to ensure quality through vetting, training and customer ratings. Customers can see prices upfront, book in a few taps and pay through the app.
This multi-service approach allows Justlife to become a regular part of customers' lives. A customer who books cleaning each week may also book a salon service or a maintenance job, increasing the value of each relationship.
Subscription and package options encourage repeat bookings and give customers savings for regular services.
The UAE has a large market for home services, driven by busy working households, apartment and villa living, and a culture of outsourcing household tasks. Digital platforms have made these services more transparent and easier to book.
Competition in home services includes other apps, traditional companies and informal providers. Platforms compete on convenience, quality, price and the range of services available.
Justlife has grown from a cleaning marketplace into a broad at-home services app, and it is profiled on Startups UAE among Dubai's home services companies.
Home cleaning was the starting point and remains a core service. Customers can book regular or one-off cleaning sessions, choosing the time and duration that suit them. For busy households in the UAE, booking cleaners through an app is more convenient than arranging help through informal channels.
Justlife has expanded into many other at-home services. Beauty and wellness services, such as haircuts, manicures and massages, can be booked for delivery at home. Healthcare services, such as lab tests and nursing, have also been added, along with handyman, maintenance and other household services.
The platform works with trained professionals and aims to ensure quality through vetting, training and customer ratings. Customers can see prices upfront, book in a few taps and pay through the app.
This multi-service approach allows Justlife to become a regular part of customers' lives. A customer who books cleaning each week may also book a salon service or a maintenance job, increasing the value of each relationship.
Subscription and package options encourage repeat bookings and give customers savings for regular services.
The UAE has a large market for home services, driven by busy working households, apartment and villa living, and a culture of outsourcing household tasks. Digital platforms have made these services more transparent and easier to book.
Competition in home services includes other apps, traditional companies and informal providers. Platforms compete on convenience, quality, price and the range of services available.
Justlife has grown from a cleaning marketplace into a broad at-home services app, and it is profiled on Startups UAE among Dubai's home services companies.