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Land Rover UAE

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Land Rover and Range Rover vehicles in the UAE

About Land Rover UAE

Land Rover is a British brand of luxury SUVs and off-road vehicles, owned by JLR, which is part of India's Tata Motors. Its vehicles are among the most popular luxury SUVs in the UAE.

The brand's family includes Range Rover, Defender and Discovery. Range Rover models, including the Range Rover Sport and Velar, are known for luxury, while the Defender has a reputation for rugged off-road capability.

In Dubai and the northern emirates, Land Rover vehicles are sold through Al Tayer Motors, with other authorised retailers in Abu Dhabi.

Desert driving is a natural fit for the brand, and owners often take their vehicles on dune trips and off-road adventures.

The Range Rover has long been a status symbol in the Gulf, popular with families and executives.

JLR has been moving towards electrification, with plug-in hybrid models and plans for fully electric Range Rovers.

Land Rover is a British brand rather than a UAE startup, and Startups UAE lists its UAE presence among the country's luxury vehicle brands.
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