About Liva Insurance
Liva Insurance is an insurance group operating in the Gulf, including the UAE and Oman. It was built from the Middle East business of RSA, the British insurer, which was sold to regional owners and rebranded as Liva.
RSA had a long history in the region, providing general insurance to individuals and businesses, and Liva continued this business under a new name and ownership.
Its products include motor, home, travel and personal accident insurance for individuals, as well as property, engineering, marine, liability and other commercial insurance for businesses.
Digital channels are part of its strategy, allowing customers to buy policies and make claims online.
Ownership changes like this are common in the Gulf insurance market, as international insurers sell regional operations and local groups expand through acquisitions.
Insurers in the UAE are regulated by the Central Bank, which supervises solvency, governance and consumer protection.
Startups UAE lists Liva Insurance among the insurance groups operating in the UAE.
RSA had a long history in the region, providing general insurance to individuals and businesses, and Liva continued this business under a new name and ownership.
Its products include motor, home, travel and personal accident insurance for individuals, as well as property, engineering, marine, liability and other commercial insurance for businesses.
Digital channels are part of its strategy, allowing customers to buy policies and make claims online.
Ownership changes like this are common in the Gulf insurance market, as international insurers sell regional operations and local groups expand through acquisitions.
Insurers in the UAE are regulated by the Central Bank, which supervises solvency, governance and consumer protection.
Startups UAE lists Liva Insurance among the insurance groups operating in the UAE.