About Max Fashion
Max is a value fashion brand from Landmark Group, the Dubai-headquartered retail group. It offers affordable clothing, footwear and accessories for women, men and children, and it has become one of the most widely recognised fashion names in the Gulf and beyond.
The brand's proposition is simple: fashionable, everyday clothing at prices accessible to a broad range of customers. Its collections cover casual wear, workwear, basics, occasion wear and seasonal styles, and they are refreshed regularly to reflect current trends.
Max serves families in particular, offering ranges for all ages. This makes it a practical choice for parents shopping for children, who grow quickly and need frequent new clothes, as well as for adults looking for value.
Stores are located in malls and retail areas across the UAE and many other countries, making Max one of Landmark Group's largest brands by footprint. The brand has expanded internationally, with a presence in markets across the Middle East, Africa and Asia.
Online shopping lets customers buy Max products for delivery or collection. Digital channels have grown in importance as customers increasingly research and shop online.
As part of Landmark Group, Max benefits from large-scale sourcing, design and supply chain capabilities, which help keep prices low while maintaining consistent availability. Shukran loyalty points can be earned and redeemed across the group's brands.
Value fashion is a significant segment in the UAE, where a large share of residents are budget-conscious families and workers. Affordable fashion brands serve this broad market alongside luxury and premium retailers.
Competition in the value segment includes international fast-fashion brands, hypermarkets and online platforms, all competing on price, style and convenience.
Seasonal events such as Eid and back-to-school periods drive strong sales for family fashion brands.
Max is one of the core brands of Landmark Group, and Startups UAE lists it among the UAE's fashion retail and e-commerce brands.
The brand's proposition is simple: fashionable, everyday clothing at prices accessible to a broad range of customers. Its collections cover casual wear, workwear, basics, occasion wear and seasonal styles, and they are refreshed regularly to reflect current trends.
Max serves families in particular, offering ranges for all ages. This makes it a practical choice for parents shopping for children, who grow quickly and need frequent new clothes, as well as for adults looking for value.
Stores are located in malls and retail areas across the UAE and many other countries, making Max one of Landmark Group's largest brands by footprint. The brand has expanded internationally, with a presence in markets across the Middle East, Africa and Asia.
Online shopping lets customers buy Max products for delivery or collection. Digital channels have grown in importance as customers increasingly research and shop online.
As part of Landmark Group, Max benefits from large-scale sourcing, design and supply chain capabilities, which help keep prices low while maintaining consistent availability. Shukran loyalty points can be earned and redeemed across the group's brands.
Value fashion is a significant segment in the UAE, where a large share of residents are budget-conscious families and workers. Affordable fashion brands serve this broad market alongside luxury and premium retailers.
Competition in the value segment includes international fast-fashion brands, hypermarkets and online platforms, all competing on price, style and convenience.
Seasonal events such as Eid and back-to-school periods drive strong sales for family fashion brands.
Max is one of the core brands of Landmark Group, and Startups UAE lists it among the UAE's fashion retail and e-commerce brands.