About Media.net
Media.net is an advertising technology company founded in 2010 by entrepreneur Divyank Turakhia, with its headquarters in Dubai and large engineering teams in India and other countries.
The company is best known for contextual advertising. Instead of targeting ads based on a person's browsing history, contextual technology analyses the content of a web page and shows ads that match its topic. A reader on a page about travel might see ads for flights or hotels, for example.
Media.net became one of the major players in this space by running the contextual ads programme of the Yahoo and Bing network, which allowed publishers around the world to earn revenue by placing these ads on their websites.
Its products serve both sides of digital advertising: publishers, who want to make money from their content, and advertisers, who want to reach relevant audiences. The company has built tools for search-style ads, display advertising and programmatic buying.
In 2016, Media.net was acquired by a consortium of Chinese investors in one of the largest advertising technology deals of its time, valued at around 900 million US dollars.
Contextual advertising has gained renewed attention as privacy rules tighten and browsers phase out third-party cookies, since it does not depend on tracking individuals across websites.
The company is often cited as an example of a global technology business run from Dubai, showing the city's appeal as a base for international tech firms.
Startups UAE lists Media.net among the advertising technology companies headquartered in the UAE.
The company is best known for contextual advertising. Instead of targeting ads based on a person's browsing history, contextual technology analyses the content of a web page and shows ads that match its topic. A reader on a page about travel might see ads for flights or hotels, for example.
Media.net became one of the major players in this space by running the contextual ads programme of the Yahoo and Bing network, which allowed publishers around the world to earn revenue by placing these ads on their websites.
Its products serve both sides of digital advertising: publishers, who want to make money from their content, and advertisers, who want to reach relevant audiences. The company has built tools for search-style ads, display advertising and programmatic buying.
In 2016, Media.net was acquired by a consortium of Chinese investors in one of the largest advertising technology deals of its time, valued at around 900 million US dollars.
Contextual advertising has gained renewed attention as privacy rules tighten and browsers phase out third-party cookies, since it does not depend on tracking individuals across websites.
The company is often cited as an example of a global technology business run from Dubai, showing the city's appeal as a base for international tech firms.
Startups UAE lists Media.net among the advertising technology companies headquartered in the UAE.