About New Balance UAE
New Balance is an American athletic footwear and apparel company based in Boston. Its products are sold in the UAE through stores, sports retailers and online channels.
The brand is known for running shoes, with models designed for comfort and performance, and for lifestyle sneakers that have become fashion favourites.
Classic models such as the 550, 990 and 574 have seen renewed popularity as part of the retro sneaker trend.
New Balance also offers shoes for walking, training, basketball and other sports, along with sportswear.
Running has grown in popularity in the UAE, with events such as the Dubai Marathon and running clubs that meet early in the morning or evening.
Sneaker culture is strong among young people in the Gulf, supported by events, releases and social media.
New Balance is an American brand rather than a UAE startup, and Startups UAE lists its UAE presence among the international athletic brands in the country.
The brand is known for running shoes, with models designed for comfort and performance, and for lifestyle sneakers that have become fashion favourites.
Classic models such as the 550, 990 and 574 have seen renewed popularity as part of the retro sneaker trend.
New Balance also offers shoes for walking, training, basketball and other sports, along with sportswear.
Running has grown in popularity in the UAE, with events such as the Dubai Marathon and running clubs that meet early in the morning or evening.
Sneaker culture is strong among young people in the Gulf, supported by events, releases and social media.
New Balance is an American brand rather than a UAE startup, and Startups UAE lists its UAE presence among the international athletic brands in the country.