About Reelly
Reelly is a Dubai-based property technology platform built for real estate agents who sell off-plan projects. It gathers information about new developments, such as prices, availability, payment plans and project details, and presents it in one place so agents can find and share projects with clients quickly.
Off-plan sales, where buyers purchase property before it is completed, make up a large share of transactions in Dubai. Developers launch new projects frequently, and agents need up-to-date information on each project to advise clients. Traditionally, this information is scattered across brochures, spreadsheets, messages and developer portals, making it hard to keep track.
Reelly aggregates this information into a searchable database. Agents can filter projects by location, price, developer, handover date and other criteria, and view floor plans, payment plans and unit availability. This helps them respond faster to client requests and compare options more easily.
The platform also offers tools for sharing information with clients, such as presentations and project materials that agents can send directly. Professional, accurate materials can help agents build trust with buyers.
For developers, platforms like Reelly provide a channel to reach a wide network of agents, helping them market new projects and increase sales.
The company's model is based on serving agents and brokerages, often through subscriptions or partnerships.
Dubai's property market has been one of the most active in the world, with strong demand from local and international buyers, and off-plan sales have been particularly strong. The large number of agents and brokerages in the city creates a substantial market for agent-focused tools.
Proptech in Dubai has grown to include portals, data platforms, mortgage services and fractional investment. Tools that improve agent productivity are part of this ecosystem.
Reelly focuses on the agent's side of the off-plan market, where speed and information matter most, and Startups UAE lists it among Dubai's proptech startups.
Off-plan sales, where buyers purchase property before it is completed, make up a large share of transactions in Dubai. Developers launch new projects frequently, and agents need up-to-date information on each project to advise clients. Traditionally, this information is scattered across brochures, spreadsheets, messages and developer portals, making it hard to keep track.
Reelly aggregates this information into a searchable database. Agents can filter projects by location, price, developer, handover date and other criteria, and view floor plans, payment plans and unit availability. This helps them respond faster to client requests and compare options more easily.
The platform also offers tools for sharing information with clients, such as presentations and project materials that agents can send directly. Professional, accurate materials can help agents build trust with buyers.
For developers, platforms like Reelly provide a channel to reach a wide network of agents, helping them market new projects and increase sales.
The company's model is based on serving agents and brokerages, often through subscriptions or partnerships.
Dubai's property market has been one of the most active in the world, with strong demand from local and international buyers, and off-plan sales have been particularly strong. The large number of agents and brokerages in the city creates a substantial market for agent-focused tools.
Proptech in Dubai has grown to include portals, data platforms, mortgage services and fractional investment. Tools that improve agent productivity are part of this ecosystem.
Reelly focuses on the agent's side of the off-plan market, where speed and information matter most, and Startups UAE lists it among Dubai's proptech startups.