About Sandro UAE
Sandro is a Parisian fashion label founded in 1984 by Evelyne Chétrite. It is part of SMCP, the French group that also owns Maje, Claudie Pierlot and Fursac, and it has become one of the best-known names in the "accessible luxury" segment, sitting between high-street fashion and luxury houses.
The brand is known for an effortless, urban Parisian look. Its womenswear collections typically include tailored jackets, knitwear, dresses and leather pieces with a relaxed, modern feel, while Sandro Homme, launched later, offers menswear such as coats, shirts, knitwear and casual tailoring.
Accessible luxury brands like Sandro aim to offer designer quality and style at prices below traditional luxury labels. This positioning appeals to professionals and fashion-conscious shoppers who want distinctive pieces without paying couture prices.
In the UAE, Sandro sells through boutiques in major malls and through online channels. Dubai's malls host many international fashion brands, and Parisian labels are popular with residents and tourists alike.
Seasonal collections follow fashion calendars, with spring-summer and autumn-winter ranges, as well as capsule collections and collaborations.
Gulf shoppers have a strong appetite for European fashion, and brands often adjust their regional offerings to include pieces suited to the climate, such as lighter fabrics, and to modest dressing preferences.
The fashion market in the UAE is crowded, with luxury houses, accessible luxury labels, high-street chains and online platforms all competing for customers. Brand image, quality and in-store experience are key factors.
Online shopping has become increasingly important for fashion brands in the region, with customers expecting fast delivery and easy returns.
Sandro is a French brand rather than a UAE company, and Startups UAE includes its UAE stores as part of the international fashion retail scene in the country.
The brand is known for an effortless, urban Parisian look. Its womenswear collections typically include tailored jackets, knitwear, dresses and leather pieces with a relaxed, modern feel, while Sandro Homme, launched later, offers menswear such as coats, shirts, knitwear and casual tailoring.
Accessible luxury brands like Sandro aim to offer designer quality and style at prices below traditional luxury labels. This positioning appeals to professionals and fashion-conscious shoppers who want distinctive pieces without paying couture prices.
In the UAE, Sandro sells through boutiques in major malls and through online channels. Dubai's malls host many international fashion brands, and Parisian labels are popular with residents and tourists alike.
Seasonal collections follow fashion calendars, with spring-summer and autumn-winter ranges, as well as capsule collections and collaborations.
Gulf shoppers have a strong appetite for European fashion, and brands often adjust their regional offerings to include pieces suited to the climate, such as lighter fabrics, and to modest dressing preferences.
The fashion market in the UAE is crowded, with luxury houses, accessible luxury labels, high-street chains and online platforms all competing for customers. Brand image, quality and in-store experience are key factors.
Online shopping has become increasingly important for fashion brands in the region, with customers expecting fast delivery and easy returns.
Sandro is a French brand rather than a UAE company, and Startups UAE includes its UAE stores as part of the international fashion retail scene in the country.