About Sarwa
Sarwa is a Dubai-based investment platform that makes it easier for people in the UAE and the region to start investing. Founded in 2017, with Mark Chahwan as co-founder and CEO, the company began as a robo-advisor and has expanded into a broader wealth app offering trading, savings and other investment products.
Sarwa's original product builds and manages diversified portfolios for users based on their goals and risk tolerance. The portfolios are made up of low-cost exchange-traded funds, and the platform rebalances them automatically. This approach suits people who want to invest regularly without choosing individual stocks or paying high advisory fees.
Sarwa Trade lets users buy and sell US stocks and ETFs themselves, and the company has added cryptocurrency trading, giving users access to digital assets within the same app. Sarwa Save offers a cash savings product, allowing users to earn a return on money they are not ready to invest. Together, these products let users manage different parts of their finances in one place.
The company is regulated by the Dubai Financial Services Authority (DFSA), which supervises financial services in the Dubai International Financial Centre. Regulation is an important trust factor for investment platforms handling customer money.
Sarwa has placed strong emphasis on financial education, publishing guides and content that explain investing concepts in plain language. This fits its target audience: professionals and young residents in the UAE who may be investing for the first time, including many expatriates without access to investment accounts in their home countries.
Its growth has attracted venture funding from regional and international investors, and it is one of the better-known consumer wealth platforms in the Gulf.
Wealth management in the region has traditionally focused on high-net-worth clients, leaving everyday investors underserved. Sarwa's low minimums and digital experience are designed to change that. Startups UAE profiles Sarwa as a leading UAE wealthtech company for anyone looking to start investing from the Emirates.
Sarwa's original product builds and manages diversified portfolios for users based on their goals and risk tolerance. The portfolios are made up of low-cost exchange-traded funds, and the platform rebalances them automatically. This approach suits people who want to invest regularly without choosing individual stocks or paying high advisory fees.
Sarwa Trade lets users buy and sell US stocks and ETFs themselves, and the company has added cryptocurrency trading, giving users access to digital assets within the same app. Sarwa Save offers a cash savings product, allowing users to earn a return on money they are not ready to invest. Together, these products let users manage different parts of their finances in one place.
The company is regulated by the Dubai Financial Services Authority (DFSA), which supervises financial services in the Dubai International Financial Centre. Regulation is an important trust factor for investment platforms handling customer money.
Sarwa has placed strong emphasis on financial education, publishing guides and content that explain investing concepts in plain language. This fits its target audience: professionals and young residents in the UAE who may be investing for the first time, including many expatriates without access to investment accounts in their home countries.
Its growth has attracted venture funding from regional and international investors, and it is one of the better-known consumer wealth platforms in the Gulf.
Wealth management in the region has traditionally focused on high-net-worth clients, leaving everyday investors underserved. Sarwa's low minimums and digital experience are designed to change that. Startups UAE profiles Sarwa as a leading UAE wealthtech company for anyone looking to start investing from the Emirates.