About Seddiqi & Sons
Ahmed Seddiqi & Sons is one of the most established luxury watch retailers in the Middle East. Founded in Dubai in 1950, the family business has grown from a small shop into a major retailer and distributor of fine watches and jewellery in the UAE.
The company represents many of the world's leading watch brands, particularly Swiss manufacturers. It operates multi-brand boutiques and single-brand boutiques in partnership with watchmakers, located in major malls, hotels and shopping districts across the UAE.
Luxury watches are a significant market in the Gulf, where fine timepieces are valued as symbols of craftsmanship and status and are often bought as gifts or collected as investments. Limited editions and rare pieces attract collectors, and relationships with trusted retailers are important for accessing them.
Seddiqi's long relationships with brands have made it a key partner for watchmakers entering or growing in the region. As a distributor, it handles importing, retail and after-sales service for the brands it represents.
After-sales service is essential in luxury watches. Mechanical watches need regular servicing, and customers expect expert repair and maintenance, often through authorised service centres.
The company has also supported the watch culture in the region through events and initiatives, including Dubai Watch Week, which brings together collectors, brands and enthusiasts.
Digital channels allow customers to explore collections, check availability and book appointments, while high-value purchases usually happen in boutiques.
Dubai has become one of the most important luxury retail markets in the world, supported by tourism, high-income residents and a strong gifting culture.
Competition includes brand-owned boutiques and other luxury retailers, and trust and service are key differentiators.
Seddiqi's seven-decade history makes it one of the heritage names of Dubai retail, and Startups UAE lists it among the UAE's luxury retailers.
The company represents many of the world's leading watch brands, particularly Swiss manufacturers. It operates multi-brand boutiques and single-brand boutiques in partnership with watchmakers, located in major malls, hotels and shopping districts across the UAE.
Luxury watches are a significant market in the Gulf, where fine timepieces are valued as symbols of craftsmanship and status and are often bought as gifts or collected as investments. Limited editions and rare pieces attract collectors, and relationships with trusted retailers are important for accessing them.
Seddiqi's long relationships with brands have made it a key partner for watchmakers entering or growing in the region. As a distributor, it handles importing, retail and after-sales service for the brands it represents.
After-sales service is essential in luxury watches. Mechanical watches need regular servicing, and customers expect expert repair and maintenance, often through authorised service centres.
The company has also supported the watch culture in the region through events and initiatives, including Dubai Watch Week, which brings together collectors, brands and enthusiasts.
Digital channels allow customers to explore collections, check availability and book appointments, while high-value purchases usually happen in boutiques.
Dubai has become one of the most important luxury retail markets in the world, supported by tourism, high-income residents and a strong gifting culture.
Competition includes brand-owned boutiques and other luxury retailers, and trust and service are key differentiators.
Seddiqi's seven-decade history makes it one of the heritage names of Dubai retail, and Startups UAE lists it among the UAE's luxury retailers.