About Shiffa
Shiffa is a Dubai-based luxury skincare brand founded by Dr Lamees Hamdan, a dermatologist. The brand focuses on natural and organic ingredients, combining scientific knowledge with plant-based formulations. Its name comes from the Arabic word for healing.
The brand's products include facial oils, serums, moisturisers, cleansers and body care. Formulations draw on botanical ingredients, essential oils and natural extracts, reflecting a philosophy that skincare can be both effective and gentle.
Its founder's medical background helped shape its approach, bringing dermatological expertise to product development. This combination of natural ingredients and professional credibility has been central to its positioning in the premium skincare market.
Shiffa has been used in luxury spas and hotels, where its products are part of facial and body treatments. Spa partnerships help introduce customers to the brand in a premium setting.
The brand sells through its online store and selected retailers, reaching customers in the UAE and internationally. E-commerce allows it to serve customers who discover the brand through spas, travel or word of mouth.
Clean and natural beauty has been a major global trend, with consumers paying closer attention to ingredients and seeking products free from certain synthetic chemicals. Brands that combine natural formulations with proven results appeal to these customers.
The UAE's beauty and wellness market is large, with high spending on skincare and a strong spa culture. The country's climate, with intense sun and dry air, also influences skincare needs, increasing demand for hydrating and protective products.
Homegrown beauty brands from the UAE have gained recognition internationally, showing that the region can produce premium brands, not only consume them.
Shiffa was one of the early homegrown luxury skincare brands from Dubai, and Startups UAE lists it among the UAE's beauty and e-commerce brands.
The brand's products include facial oils, serums, moisturisers, cleansers and body care. Formulations draw on botanical ingredients, essential oils and natural extracts, reflecting a philosophy that skincare can be both effective and gentle.
Its founder's medical background helped shape its approach, bringing dermatological expertise to product development. This combination of natural ingredients and professional credibility has been central to its positioning in the premium skincare market.
Shiffa has been used in luxury spas and hotels, where its products are part of facial and body treatments. Spa partnerships help introduce customers to the brand in a premium setting.
The brand sells through its online store and selected retailers, reaching customers in the UAE and internationally. E-commerce allows it to serve customers who discover the brand through spas, travel or word of mouth.
Clean and natural beauty has been a major global trend, with consumers paying closer attention to ingredients and seeking products free from certain synthetic chemicals. Brands that combine natural formulations with proven results appeal to these customers.
The UAE's beauty and wellness market is large, with high spending on skincare and a strong spa culture. The country's climate, with intense sun and dry air, also influences skincare needs, increasing demand for hydrating and protective products.
Homegrown beauty brands from the UAE have gained recognition internationally, showing that the region can produce premium brands, not only consume them.
Shiffa was one of the early homegrown luxury skincare brands from Dubai, and Startups UAE lists it among the UAE's beauty and e-commerce brands.