Skin Story

Skin Story Clean Beauty is a Dubai-based cosmetics company created by sisters Nidhi and Rashi Sethi. Their personal experiences with sensitive skin and difficulties finding flattering makeup shades helped shape a brand designed to serve a wider variety of skin tones. The product philosophy emphasises versatile colour cosmetics and simpler makeup routines. Skin Story's online range includes multisticks for the face, lipsticks, eyeliner, lash and brow serum, brushes and coordinated product sets. The company presents its cosmetics as vegan and cruelty-free and highlights ingredient transparency within its clean-beauty positioning. The business sells directly online in the UAE, allowing customers to explore shades, finishes and application choices. Skin Story is relevant to shoppers who want multi-use makeup products, particularly those interested in independent beauty brands with a founder-driven reason for their product range.