About The Entertainer
The Entertainer is a Dubai-founded company best known for its buy-one-get-one-free offers on dining, leisure, beauty and travel. Founded in 2001 by Donna Benton, it started as a printed book of vouchers and has evolved into an app used by members across the Middle East and other markets.
The concept is straightforward. Members buy an annual subscription that unlocks two-for-one offers at participating restaurants, cafes, spas, attractions, hotels and other outlets. When they visit a partner, they redeem an offer in the app and pay for one item while receiving another free. For frequent diners and families, the savings can add up quickly.
For merchants, The Entertainer provides a marketing channel that brings in new customers and fills tables or bookings during quieter periods. Participating businesses gain visibility among a large base of members who actively look for places to use their offers.
The shift from printed books to a mobile app transformed the business, making offers easier to browse, search and redeem, and allowing the company to add features such as location-based search and digital redemption.
The Entertainer has also built a business-to-business arm, offering its platform to corporate clients, banks and loyalty programmes. Companies can provide Entertainer offers as employee benefits or customer rewards, extending the company's reach beyond individual subscribers.
The company operates in several countries in the Middle East and beyond, with the UAE as its core market.
Dining out is a major part of social life in the UAE, and the country has a large and diverse restaurant scene. Value-conscious residents and tourists alike are attracted by offers that reduce the cost of eating out and leisure activities.
Loyalty and offers apps have grown in popularity, with banks, telecoms and retailers all offering reward programmes. The Entertainer was one of the pioneers of the model in the region.
Its two-for-one concept has become a familiar part of UAE lifestyle culture, and The Entertainer is profiled on Startups UAE as one of Dubai's longest-running consumer brands.
The concept is straightforward. Members buy an annual subscription that unlocks two-for-one offers at participating restaurants, cafes, spas, attractions, hotels and other outlets. When they visit a partner, they redeem an offer in the app and pay for one item while receiving another free. For frequent diners and families, the savings can add up quickly.
For merchants, The Entertainer provides a marketing channel that brings in new customers and fills tables or bookings during quieter periods. Participating businesses gain visibility among a large base of members who actively look for places to use their offers.
The shift from printed books to a mobile app transformed the business, making offers easier to browse, search and redeem, and allowing the company to add features such as location-based search and digital redemption.
The Entertainer has also built a business-to-business arm, offering its platform to corporate clients, banks and loyalty programmes. Companies can provide Entertainer offers as employee benefits or customer rewards, extending the company's reach beyond individual subscribers.
The company operates in several countries in the Middle East and beyond, with the UAE as its core market.
Dining out is a major part of social life in the UAE, and the country has a large and diverse restaurant scene. Value-conscious residents and tourists alike are attracted by offers that reduce the cost of eating out and leisure activities.
Loyalty and offers apps have grown in popularity, with banks, telecoms and retailers all offering reward programmes. The Entertainer was one of the pioneers of the model in the region.
Its two-for-one concept has become a familiar part of UAE lifestyle culture, and The Entertainer is profiled on Startups UAE as one of Dubai's longest-running consumer brands.