About Under Armour UAE
Under Armour is an American sportswear company founded in 1996 by Kevin Plank, a former college football player, in Baltimore. It started with a moisture-wicking compression shirt designed to keep athletes dry, and it grew into a global brand for performance apparel, footwear and accessories.
The brand is known for technical clothing designed for training and sport. Its range includes compression wear, training tops and shorts, running shoes, basketball shoes, outerwear and accessories such as bags and caps. Fabrics that manage sweat and heat are central to its products.
Under Armour has built its image around athletes and sports performance, sponsoring sports teams and individual athletes across different sports. Its marketing focuses on hard work, training and competition.
The company offers products for men, women and children, covering activities such as running, gym training, football, basketball and golf.
In the UAE, Under Armour products are available through brand stores, multi-brand sports retailers and online channels. The country's strong fitness culture, including gym training, CrossFit, running and team sports, supports demand for performance sportswear.
Heat-management fabrics are particularly relevant in the UAE, where outdoor training can be extremely hot for much of the year.
Footwear has become an important category, with running and training shoes attracting fitness enthusiasts.
The UAE sportswear market is highly competitive, with global giants, premium athleisure brands, local sports retailers and online platforms all serving customers.
Government initiatives promoting active lifestyles, such as the Dubai Fitness Challenge, have encouraged more residents to exercise regularly.
Under Armour is an American brand rather than a UAE company, and Startups UAE includes its UAE presence among the international sportswear brands available in the country.
The brand is known for technical clothing designed for training and sport. Its range includes compression wear, training tops and shorts, running shoes, basketball shoes, outerwear and accessories such as bags and caps. Fabrics that manage sweat and heat are central to its products.
Under Armour has built its image around athletes and sports performance, sponsoring sports teams and individual athletes across different sports. Its marketing focuses on hard work, training and competition.
The company offers products for men, women and children, covering activities such as running, gym training, football, basketball and golf.
In the UAE, Under Armour products are available through brand stores, multi-brand sports retailers and online channels. The country's strong fitness culture, including gym training, CrossFit, running and team sports, supports demand for performance sportswear.
Heat-management fabrics are particularly relevant in the UAE, where outdoor training can be extremely hot for much of the year.
Footwear has become an important category, with running and training shoes attracting fitness enthusiasts.
The UAE sportswear market is highly competitive, with global giants, premium athleisure brands, local sports retailers and online platforms all serving customers.
Government initiatives promoting active lifestyles, such as the Dubai Fitness Challenge, have encouraged more residents to exercise regularly.
Under Armour is an American brand rather than a UAE company, and Startups UAE includes its UAE presence among the international sportswear brands available in the country.