About VUZ
VUZ is a Dubai-based media technology company that offers an app for watching immersive 360-degree and virtual reality video. Founded by Khaled Zaatarah, the platform lets users explore content from every angle, giving them the feeling of being present at a place or event rather than simply watching a flat screen.
In a 360-degree video, the camera records in all directions at once. When watching on a phone, users can move the device or swipe to look around, and with a VR headset they can turn their heads to explore the scene. This format suits travel, concerts, sports, behind-the-scenes content and experiences that are hard to access in person.
VUZ curates content across categories and works with creators, brands and event organisers to produce immersive videos. The platform has also offered live 360-degree streaming of events, allowing viewers to experience concerts, sports and other happenings in real time from a front-row perspective.
Creators are central to VUZ's model. The company provides tools and support for creators to produce and share immersive content, and it has worked with influencers and personalities from the Arab world and beyond. This helps it build a library of content that appeals to regional audiences.
The company's business model includes brand partnerships and sponsored content, since immersive video offers brands a new way to engage audiences. Premium content and experiences are also part of the offering.
VUZ has raised venture funding from regional and international investors to develop its technology and content.
Interest in immersive media has grown with the development of VR headsets and mixed reality devices, and with broader discussion of how people will experience digital content in the future. The Arab world has a young, highly connected population with strong demand for entertainment content.
The UAE has supported creative and media technology through initiatives in Dubai and Abu Dhabi, encouraging companies developing new content formats.
VUZ has positioned itself early in immersive video for Arab audiences, and it is featured on Startups UAE as one of the country's media technology startups.
In a 360-degree video, the camera records in all directions at once. When watching on a phone, users can move the device or swipe to look around, and with a VR headset they can turn their heads to explore the scene. This format suits travel, concerts, sports, behind-the-scenes content and experiences that are hard to access in person.
VUZ curates content across categories and works with creators, brands and event organisers to produce immersive videos. The platform has also offered live 360-degree streaming of events, allowing viewers to experience concerts, sports and other happenings in real time from a front-row perspective.
Creators are central to VUZ's model. The company provides tools and support for creators to produce and share immersive content, and it has worked with influencers and personalities from the Arab world and beyond. This helps it build a library of content that appeals to regional audiences.
The company's business model includes brand partnerships and sponsored content, since immersive video offers brands a new way to engage audiences. Premium content and experiences are also part of the offering.
VUZ has raised venture funding from regional and international investors to develop its technology and content.
Interest in immersive media has grown with the development of VR headsets and mixed reality devices, and with broader discussion of how people will experience digital content in the future. The Arab world has a young, highly connected population with strong demand for entertainment content.
The UAE has supported creative and media technology through initiatives in Dubai and Abu Dhabi, encouraging companies developing new content formats.
VUZ has positioned itself early in immersive video for Arab audiences, and it is featured on Startups UAE as one of the country's media technology startups.