About Al Adil Trading
Al Adil Trading is a Dubai-based grocery business known for Indian spices, groceries and food products. Founded in the 1980s by Dr Dhananjay Datar, it grew from a single shop into a chain of supermarkets across the UAE and became a familiar name for the country's Indian community.
The stores specialise in products that Indian and other South Asian residents look for, including spices, masalas, pickles, flours, lentils, rice, snacks, sweets and ingredients for regional Indian cuisines. Many of these items are hard to find in general supermarkets.
Al Adil has developed its own brands of spices and food products, produced and packaged for its stores and customers. Private labels allow the company to offer a wide range at competitive prices.
The founder, often referred to in the media as the "Masala King", became well known for his business story and philanthropy, adding to the brand's recognition in the community.
Festive seasons, such as Diwali, Onam, Ganesh Chaturthi and Eid, drive strong demand for specific ingredients, sweets and gifts, and stores stock special ranges for these occasions.
The chain's stores are located in areas with large South Asian populations, making them convenient for regular shopping.
Online ordering and delivery have become common in the UAE grocery market, and specialist grocers have developed ways for customers to order from home.
The UAE's Indian community is one of the largest expatriate groups in the country, creating a large market for Indian food products. Specialist grocers compete with hypermarkets that have expanded their Indian ranges, as well as online platforms.
Al Adil's long history and focus on Indian groceries have made it one of the best-known specialist grocery brands in Dubai, and Startups UAE lists it among the UAE's grocery retailers.
The stores specialise in products that Indian and other South Asian residents look for, including spices, masalas, pickles, flours, lentils, rice, snacks, sweets and ingredients for regional Indian cuisines. Many of these items are hard to find in general supermarkets.
Al Adil has developed its own brands of spices and food products, produced and packaged for its stores and customers. Private labels allow the company to offer a wide range at competitive prices.
The founder, often referred to in the media as the "Masala King", became well known for his business story and philanthropy, adding to the brand's recognition in the community.
Festive seasons, such as Diwali, Onam, Ganesh Chaturthi and Eid, drive strong demand for specific ingredients, sweets and gifts, and stores stock special ranges for these occasions.
The chain's stores are located in areas with large South Asian populations, making them convenient for regular shopping.
Online ordering and delivery have become common in the UAE grocery market, and specialist grocers have developed ways for customers to order from home.
The UAE's Indian community is one of the largest expatriate groups in the country, creating a large market for Indian food products. Specialist grocers compete with hypermarkets that have expanded their Indian ranges, as well as online platforms.
Al Adil's long history and focus on Indian groceries have made it one of the best-known specialist grocery brands in Dubai, and Startups UAE lists it among the UAE's grocery retailers.