Amato Couture

Amato Couture is a Dubai fashion house established by designer Furne One and textile specialist Rashid Ali. The label is recognised for theatrical couture, detailed embellishment and striking silhouettes created for clients who want statement fashion rather than conventional ready-to-wear. The company has produced elaborate gowns, eveningwear and runway collections, with a strong focus on materials, texture and hand-finished elements. Its pieces frequently combine sculptural design with formal dressmaking techniques. Amato has been part of Dubai's designer fashion scene for many years and has presented collections through major regional fashion events. The business operates as a couture atelier and creative fashion brand, not a general clothing marketplace. Its UAE background is central to the label's story, connecting the city of Dubai with couture clients and fashion audiences internationally.