About Rasasi
Rasasi is a Dubai-based perfume house founded in 1979. Over more than four decades, it has built a large portfolio of fragrances that combine Arabian perfumery traditions with contemporary styles, and it sells through its own stores, online and through retail partners in many countries.
The brand's range includes traditional perfume oils and oud-based scents alongside modern eau de parfums for men and women. Some Rasasi fragrances have gained international recognition among fragrance enthusiasts, helping the brand reach customers far beyond the Gulf.
Rasasi designs and manufactures its fragrances, giving it control over the creative process and production. Perfume creation involves selecting raw materials, developing formulas, testing and refining scents, and producing them at scale with consistent quality.
Retail stores in malls across the UAE and the Gulf allow customers to try fragrances in person, which remains important in the perfume category. At the same time, online sales through the brand's website and marketplaces have grown, particularly for customers who already know which fragrances they like.
Packaging is a significant part of fragrance branding, and Rasasi's bottles and boxes are designed to reflect the luxury and gifting culture associated with perfume in the region.
The company's distribution network extends to many international markets, reflecting growing global interest in Middle Eastern fragrances. Fragrance reviewers and online communities have played a role in introducing regional perfume houses to new audiences.
Perfume holds a special place in Gulf culture, used daily and offered as gifts on important occasions. The UAE, and Dubai in particular, is home to many fragrance brands, retailers and distributors, making it one of the world's most important fragrance hubs.
The rise of online shopping and social media reviews has made it easier for customers worldwide to discover and buy Arabian fragrances.
Rasasi's long history and international reach make it one of Dubai's established fragrance houses, and Startups UAE lists it among the UAE's perfume and retail brands.
The brand's range includes traditional perfume oils and oud-based scents alongside modern eau de parfums for men and women. Some Rasasi fragrances have gained international recognition among fragrance enthusiasts, helping the brand reach customers far beyond the Gulf.
Rasasi designs and manufactures its fragrances, giving it control over the creative process and production. Perfume creation involves selecting raw materials, developing formulas, testing and refining scents, and producing them at scale with consistent quality.
Retail stores in malls across the UAE and the Gulf allow customers to try fragrances in person, which remains important in the perfume category. At the same time, online sales through the brand's website and marketplaces have grown, particularly for customers who already know which fragrances they like.
Packaging is a significant part of fragrance branding, and Rasasi's bottles and boxes are designed to reflect the luxury and gifting culture associated with perfume in the region.
The company's distribution network extends to many international markets, reflecting growing global interest in Middle Eastern fragrances. Fragrance reviewers and online communities have played a role in introducing regional perfume houses to new audiences.
Perfume holds a special place in Gulf culture, used daily and offered as gifts on important occasions. The UAE, and Dubai in particular, is home to many fragrance brands, retailers and distributors, making it one of the world's most important fragrance hubs.
The rise of online shopping and social media reviews has made it easier for customers worldwide to discover and buy Arabian fragrances.
Rasasi's long history and international reach make it one of Dubai's established fragrance houses, and Startups UAE lists it among the UAE's perfume and retail brands.