E-City

E-City is an electronics and gaming retailer in the UAE. It sells video game consoles, games, gaming accessories, computers, phones and gadgets through its stores and online.

Gaming is a major focus. The UAE has a large and enthusiastic gaming community, and retailers specialising in gaming offer new releases, pre-orders, collector's editions and accessories such as controllers, headsets and gaming chairs.

Electronics retailers in the UAE often compete on price, availability of new products and customer service, especially during major game and device launches.

Online shopping lets customers browse stock, compare prices and order for delivery.

Esports and streaming have increased demand for high-performance gaming equipment, such as gaming PCs and monitors.

The UAE government has supported gaming and esports as part of the creative economy.

Major launches, such as new consoles or popular game titles, often draw queues and high online demand.

Retailers also sell digital gift cards and subscriptions for gaming platforms.

Startups UAE lists E-City among the UAE's electronics and gaming retailers.