About Fix Dessert Chocolatier
Fix Dessert Chocolatier is a Dubai chocolate brand that became an international sensation thanks to one product: a thick chocolate bar filled with pistachio cream and crispy kunafa pastry. Founded by Sarah Hamouda, the brand's bars became famous after videos of people tasting them spread widely on social media.
The signature bar combines milk chocolate with a filling of pistachio spread and toasted kunafa, the shredded pastry used in a popular Middle Eastern dessert. The contrast between smooth chocolate, creamy pistachio and crunchy pastry, along with its satisfying sound when broken, made it ideal for social media videos.
Its popularity led to the term "Dubai chocolate" being used around the world for similar pistachio and kunafa bars. Many chocolate makers and retailers in other countries began producing their own versions, and the trend drove a surge in demand for pistachios.
Fix Dessert has kept supply deliberately limited. The bars have typically been sold through delivery apps in the UAE during short time windows, and they often sell out quickly. This scarcity has added to the product's appeal and contributed to long waits and high demand.
The brand's range includes several flavours and chocolate bars with different fillings, each with playful names. Distinctive packaging and bold colours help the bars stand out.
The story of Fix Dessert shows the power of social media in shaping consumer trends. A single viral video can bring global attention to a small business, and food products that look and sound appealing on camera are particularly well suited to this.
Dubai has become known internationally for its food scene, and the success of Dubai chocolate has added to the city's reputation as a place where food trends begin.
Limited distribution means that most people outside the UAE have tried imitations rather than the original, adding to its mystique.
Fix Dessert Chocolatier is one of the most talked-about food brands to come out of Dubai, and Startups UAE lists it among the UAE's consumer food brands.
The signature bar combines milk chocolate with a filling of pistachio spread and toasted kunafa, the shredded pastry used in a popular Middle Eastern dessert. The contrast between smooth chocolate, creamy pistachio and crunchy pastry, along with its satisfying sound when broken, made it ideal for social media videos.
Its popularity led to the term "Dubai chocolate" being used around the world for similar pistachio and kunafa bars. Many chocolate makers and retailers in other countries began producing their own versions, and the trend drove a surge in demand for pistachios.
Fix Dessert has kept supply deliberately limited. The bars have typically been sold through delivery apps in the UAE during short time windows, and they often sell out quickly. This scarcity has added to the product's appeal and contributed to long waits and high demand.
The brand's range includes several flavours and chocolate bars with different fillings, each with playful names. Distinctive packaging and bold colours help the bars stand out.
The story of Fix Dessert shows the power of social media in shaping consumer trends. A single viral video can bring global attention to a small business, and food products that look and sound appealing on camera are particularly well suited to this.
Dubai has become known internationally for its food scene, and the success of Dubai chocolate has added to the city's reputation as a place where food trends begin.
Limited distribution means that most people outside the UAE have tried imitations rather than the original, adding to its mystique.
Fix Dessert Chocolatier is one of the most talked-about food brands to come out of Dubai, and Startups UAE lists it among the UAE's consumer food brands.