About FOO
FOO is a Dubai-based fintech infrastructure company that provides technology for digital banking, card issuing and payments. Rather than serving consumers directly, it works with banks, fintech companies and other businesses that want to launch or modernise financial products.
Financial services depend on complex technology behind the scenes. Issuing a card requires connections to card networks, systems to authorise transactions and tools to manage accounts and limits. Offering digital banking requires secure platforms for accounts, payments and customer management. Building all of this from scratch is expensive and slow.
Infrastructure providers like FOO offer these capabilities as ready-made technology. Clients can use platforms and APIs to issue physical and virtual cards, manage digital wallets, process payments and launch banking features within their own apps. This allows them to bring products to market faster and focus on their customers.
Common use cases include digital banks and neobanks, prepaid and corporate card programmes, loyalty and rewards cards, remittance and wallet services, and embedded finance, where non-financial companies offer financial products to their customers.
Security, reliability and compliance are critical for infrastructure used in financial services. Systems must process transactions accurately and quickly, protect sensitive data and support the regulatory requirements of each market.
The Middle East fintech sector has grown rapidly, with many new digital banks, payment companies and spend management platforms launching in recent years. These companies need reliable infrastructure partners, which has created demand for regional providers that understand local markets and regulations.
The UAE Central Bank has encouraged innovation through licensing frameworks and its financial infrastructure transformation programme, and financial free zones such as DIFC and ADGM support fintech development.
Embedded finance is expected to grow significantly as more businesses integrate payments and financial services into their platforms.
FOO works in the technology layer that powers many financial products, and Startups UAE lists it among Dubai's fintech infrastructure companies.
Financial services depend on complex technology behind the scenes. Issuing a card requires connections to card networks, systems to authorise transactions and tools to manage accounts and limits. Offering digital banking requires secure platforms for accounts, payments and customer management. Building all of this from scratch is expensive and slow.
Infrastructure providers like FOO offer these capabilities as ready-made technology. Clients can use platforms and APIs to issue physical and virtual cards, manage digital wallets, process payments and launch banking features within their own apps. This allows them to bring products to market faster and focus on their customers.
Common use cases include digital banks and neobanks, prepaid and corporate card programmes, loyalty and rewards cards, remittance and wallet services, and embedded finance, where non-financial companies offer financial products to their customers.
Security, reliability and compliance are critical for infrastructure used in financial services. Systems must process transactions accurately and quickly, protect sensitive data and support the regulatory requirements of each market.
The Middle East fintech sector has grown rapidly, with many new digital banks, payment companies and spend management platforms launching in recent years. These companies need reliable infrastructure partners, which has created demand for regional providers that understand local markets and regulations.
The UAE Central Bank has encouraged innovation through licensing frameworks and its financial infrastructure transformation programme, and financial free zones such as DIFC and ADGM support fintech development.
Embedded finance is expected to grow significantly as more businesses integrate payments and financial services into their platforms.
FOO works in the technology layer that powers many financial products, and Startups UAE lists it among Dubai's fintech infrastructure companies.