About Fresha
Fresha is a booking platform and business management software for salons, spas, barbers and wellness businesses. The company was founded in London and has become widely used in the UAE, where the beauty and wellness market is large and highly competitive.
For customers, Fresha works as a marketplace. People can search for salons and treatments near them, compare prices and reviews, and book appointments online at any time, without having to call.
For businesses, the platform offers software to run day-to-day operations: an online calendar, appointment management, client records, payment processing, point of sale, inventory, staff scheduling and marketing tools such as automated reminders and promotions.
Fresha's business model is different from many software providers. Instead of charging high monthly subscription fees, it has offered core software at low or no cost, earning revenue from payment processing and from new clients it brings to businesses through its marketplace.
Online booking reduces no-shows through reminders and deposits, and helps salons fill empty slots.
In the UAE, where residents book regular appointments for hair, nails, massages and grooming, booking platforms have become a major channel for beauty businesses to attract customers.
Fresha is an international company rather than a UAE startup, and Startups UAE includes it among the booking platforms used by UAE beauty and wellness businesses.
For customers, Fresha works as a marketplace. People can search for salons and treatments near them, compare prices and reviews, and book appointments online at any time, without having to call.
For businesses, the platform offers software to run day-to-day operations: an online calendar, appointment management, client records, payment processing, point of sale, inventory, staff scheduling and marketing tools such as automated reminders and promotions.
Fresha's business model is different from many software providers. Instead of charging high monthly subscription fees, it has offered core software at low or no cost, earning revenue from payment processing and from new clients it brings to businesses through its marketplace.
Online booking reduces no-shows through reminders and deposits, and helps salons fill empty slots.
In the UAE, where residents book regular appointments for hair, nails, massages and grooming, booking platforms have become a major channel for beauty businesses to attract customers.
Fresha is an international company rather than a UAE startup, and Startups UAE includes it among the booking platforms used by UAE beauty and wellness businesses.