About Hamleys UAE
Hamleys is a British toy retailer founded in London in 1760 by William Hamley. Its flagship store on Regent Street is one of the most famous toy shops in the world, and the brand has expanded internationally, including to the UAE.
Hamleys stores are known for creating an experience rather than simply selling toys. Staff demonstrate toys, perform magic tricks and engage children in play, turning a shopping trip into an outing. Stores are typically colourful, themed spaces with sections dedicated to different types of toys.
The range includes plush toys, dolls, action figures, building sets, games, puzzles, remote-control toys, arts and crafts, educational toys and Hamleys' own branded products, such as its signature teddy bears. Licensed toys from popular films and characters are also prominent.
Gifting is central to the brand's appeal. Birthdays, holidays and special occasions bring families to Hamleys, and the store's reputation makes it a popular destination for buying special presents.
In the UAE, Hamleys has stores in major shopping malls, run through regional partners, and online shopping options. Dubai's malls, which attract families and tourists, provide strong footfall for entertainment-focused retail.
The UAE's large population of young families and high spending on children support demand for toys. Tourists also visit toy stores as part of family shopping trips.
In-store events, character appearances and seasonal activities, such as holiday celebrations, help draw visitors.
Competition in the toy market includes other toy chains, hypermarkets, department stores and online marketplaces.
Hamleys is a British brand rather than a UAE company, and Startups UAE lists its UAE stores among the international toy retailers available to families in the country.
Hamleys stores are known for creating an experience rather than simply selling toys. Staff demonstrate toys, perform magic tricks and engage children in play, turning a shopping trip into an outing. Stores are typically colourful, themed spaces with sections dedicated to different types of toys.
The range includes plush toys, dolls, action figures, building sets, games, puzzles, remote-control toys, arts and crafts, educational toys and Hamleys' own branded products, such as its signature teddy bears. Licensed toys from popular films and characters are also prominent.
Gifting is central to the brand's appeal. Birthdays, holidays and special occasions bring families to Hamleys, and the store's reputation makes it a popular destination for buying special presents.
In the UAE, Hamleys has stores in major shopping malls, run through regional partners, and online shopping options. Dubai's malls, which attract families and tourists, provide strong footfall for entertainment-focused retail.
The UAE's large population of young families and high spending on children support demand for toys. Tourists also visit toy stores as part of family shopping trips.
In-store events, character appearances and seasonal activities, such as holiday celebrations, help draw visitors.
Competition in the toy market includes other toy chains, hypermarkets, department stores and online marketplaces.
Hamleys is a British brand rather than a UAE company, and Startups UAE lists its UAE stores among the international toy retailers available to families in the country.