Snoonu

Snoonu expanded its footprint into the UAE to offer consumers a comprehensive quick-commerce super-app experience encompassing food delivery, grocery ordering, and retail shopping. Founded in 2019 by Hamad Al Hajri, the company expanded its regional operations into Dubai to capitalise on the UAE's tech-savvy demographic and dense urban logistics infrastructure. Snoonu enables users to purchase items from thousands of merchant partners, ranging from local restaurants and supermarkets to pharmacy outlets and electronics retailers, with fast doorstep delivery. The business model generates revenue through merchant marketplace commissions, consumer delivery fees, and sponsored in-app merchant visibility placements. Snoonu sets itself apart through its proprietary dark store infrastructure (Snoomart) and multi-category fleet management algorithms that optimize driver routing. Having secured a Series B funding round of $22 million led by Qatar Development Bank, Snoonu continues to scale its UAE operations. Profiled by Startups UAE, Snoonu exemplifies the ongoing convergence of quick-commerce and vertical e-commerce in the Middle East.