hubl

hubl is a Dubai-founded online marketplace created to make independent local brands easier to discover. Its founders drew on their own experience of building businesses in the emirate and the difficulty small makers can face when trying to reach customers online. Work on the concept began in 2025, with the platform designed as a curated destination for products made or sold by entrepreneurs in the UAE. The marketplace connects shoppers with smaller creative businesses that might otherwise be spread across social media accounts and pop-up events. It focuses on the people and stories behind local products, including emerging lifestyle, gifting and design brands. For customers, hubl offers a way to explore multiple local sellers through one storefront. For founders, the platform aims to give their products more visibility beyond their existing audiences and physical community events.