About International Communication Services
International Communication Services, known as ICS Dubai, has been helping companies communicate with Middle Eastern audiences since 1995. With a team of 51 to 100 people, it combines translation and localisation with creative and digital marketing services.
Translation remains the foundation of the business. ICS handles certified, legal and financial documents such as contracts, court papers, patents and audit reports, along with technical manuals, medical records, clinical trial documents, academic papers and marketing content. Its process runs from project analysis and translation by native linguists to proofreading, quality checks and client approval. Arabic-English is the main language pair, alongside French, German, Chinese, Russian, Hindi, Urdu, Farsi, Filipino and many others.
Localisation goes a step further than translation. ICS adapts websites, software, mobile apps and video games for regional users, and produces subtitles, captions and voiceovers for media content.
A newer area sets the company apart. ICS promotes what it calls AI-human synergy: reviewing AI-generated content for cultural and regulatory fit in the UAE, and preparing human-curated datasets that help large language models understand Arabic dialects such as Khaleeji, Levantine and Maghrebi, which many AI systems still handle poorly.
Alongside language work, the agency offers brand identity design, web and app development, print and exhibition materials, 3D animation and video production, positioning itself as a single partner for companies entering or expanding in the region.
Its clients span media, technology, manufacturing, healthcare, retail and financial services. With nearly three decades in Dubai, ICS is one of the long-established language and localisation agencies listed on Startups UAE.
Translation remains the foundation of the business. ICS handles certified, legal and financial documents such as contracts, court papers, patents and audit reports, along with technical manuals, medical records, clinical trial documents, academic papers and marketing content. Its process runs from project analysis and translation by native linguists to proofreading, quality checks and client approval. Arabic-English is the main language pair, alongside French, German, Chinese, Russian, Hindi, Urdu, Farsi, Filipino and many others.
Localisation goes a step further than translation. ICS adapts websites, software, mobile apps and video games for regional users, and produces subtitles, captions and voiceovers for media content.
A newer area sets the company apart. ICS promotes what it calls AI-human synergy: reviewing AI-generated content for cultural and regulatory fit in the UAE, and preparing human-curated datasets that help large language models understand Arabic dialects such as Khaleeji, Levantine and Maghrebi, which many AI systems still handle poorly.
Alongside language work, the agency offers brand identity design, web and app development, print and exhibition materials, 3D animation and video production, positioning itself as a single partner for companies entering or expanding in the region.
Its clients span media, technology, manufacturing, healthcare, retail and financial services. With nearly three decades in Dubai, ICS is one of the long-established language and localisation agencies listed on Startups UAE.