About Mirzam
Mirzam is a Dubai-based chocolate maker that produces chocolate from bean to bar. Its name refers to a star used in traditional navigation, and the brand draws inspiration from the historic spice routes that once connected the Arabian Peninsula with Asia, Africa and Europe.
Bean-to-bar chocolate makers control the entire production process, from sourcing cacao beans directly from farms to roasting, grinding, conching and moulding the final chocolate. This contrasts with most chocolate brands, which buy ready-made chocolate from large industrial suppliers and simply shape or flavour it.
Controlling each step allows makers to highlight the character of beans from different origins, much like single-origin coffee or wine. Mirzam sources cacao from various growing regions and combines it with flavours associated with the region's culinary heritage, such as cardamom, saffron, rose and dates.
Its chocolate factory and shop in Dubai allow visitors to see how chocolate is made, turning production into part of the brand experience. Workshops and tastings introduce customers to the craft of chocolate making.
Design is another element of the brand. Mirzam's packaging features artwork inspired by maps and travel, making its bars popular as gifts and souvenirs.
The company sells through its own stores, online and through selected retailers and hotels, and it offers corporate gifting, which is a large market in the UAE, particularly around Ramadan, Eid and year-end.
Dubai has developed a vibrant food scene, with growing interest in artisanal, locally made products. Tourists often look for gifts that reflect local culture, and premium chocolate with regional flavours fits that demand.
Craft chocolate has grown globally as consumers seek higher quality, ethical sourcing and distinctive flavours. Direct relationships with cacao farmers can also support fairer prices and sustainable farming.
Mirzam brings craft chocolate making to Dubai with a regional twist, and Startups UAE lists it among the UAE's food and e-commerce brands.
Bean-to-bar chocolate makers control the entire production process, from sourcing cacao beans directly from farms to roasting, grinding, conching and moulding the final chocolate. This contrasts with most chocolate brands, which buy ready-made chocolate from large industrial suppliers and simply shape or flavour it.
Controlling each step allows makers to highlight the character of beans from different origins, much like single-origin coffee or wine. Mirzam sources cacao from various growing regions and combines it with flavours associated with the region's culinary heritage, such as cardamom, saffron, rose and dates.
Its chocolate factory and shop in Dubai allow visitors to see how chocolate is made, turning production into part of the brand experience. Workshops and tastings introduce customers to the craft of chocolate making.
Design is another element of the brand. Mirzam's packaging features artwork inspired by maps and travel, making its bars popular as gifts and souvenirs.
The company sells through its own stores, online and through selected retailers and hotels, and it offers corporate gifting, which is a large market in the UAE, particularly around Ramadan, Eid and year-end.
Dubai has developed a vibrant food scene, with growing interest in artisanal, locally made products. Tourists often look for gifts that reflect local culture, and premium chocolate with regional flavours fits that demand.
Craft chocolate has grown globally as consumers seek higher quality, ethical sourcing and distinctive flavours. Direct relationships with cacao farmers can also support fairer prices and sustainable farming.
Mirzam brings craft chocolate making to Dubai with a regional twist, and Startups UAE lists it among the UAE's food and e-commerce brands.