About Motivate Media Group
Motivate Media Group is one of the oldest independent media companies in the UAE. It was founded in Dubai in 1979 and grew alongside the city, publishing magazines, books and digital content for residents, businesses and travellers.
Its best-known consumer title is What's On, a long-running guide to restaurants, events and things to do in the UAE. Over the years, the group has published a wide range of titles covering business, lifestyle, food, motoring, travel and more.
Motivate has also been known for producing inflight magazines for airlines and custom publications for brands and organisations, an area known as content marketing.
Books form another part of its work, including titles on UAE history, culture and heritage.
Like publishers everywhere, Motivate has shifted increasingly from print to digital, running websites, newsletters, social media channels and video content, along with events and awards that bring readers and advertisers together.
Independent publishers in the UAE compete with international media, government-owned outlets and social media platforms for readers and advertising.
Having been part of Dubai's story for more than four decades, Motivate Media Group is listed on Startups UAE among the UAE's established media companies.
Its best-known consumer title is What's On, a long-running guide to restaurants, events and things to do in the UAE. Over the years, the group has published a wide range of titles covering business, lifestyle, food, motoring, travel and more.
Motivate has also been known for producing inflight magazines for airlines and custom publications for brands and organisations, an area known as content marketing.
Books form another part of its work, including titles on UAE history, culture and heritage.
Like publishers everywhere, Motivate has shifted increasingly from print to digital, running websites, newsletters, social media channels and video content, along with events and awards that bring readers and advertisers together.
Independent publishers in the UAE compete with international media, government-owned outlets and social media platforms for readers and advertising.
Having been part of Dubai's story for more than four decades, Motivate Media Group is listed on Startups UAE among the UAE's established media companies.