NI

Nissan Middle East

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Nissan's regional office in Dubai, overseeing the brand across the Middle East

About Nissan Middle East

Nissan Middle East is the regional office of the Japanese carmaker Nissan, based in Dubai. It oversees the brand's sales, marketing and operations across the Middle East.

In the UAE, Nissan vehicles are sold and serviced through local distributors: AW Rostamani in Dubai and the northern emirates, and Al Masaood in Abu Dhabi.

The Nissan Patrol is the brand's most iconic model in the Gulf. It has a loyal following for desert driving and has been a popular choice for families, government fleets and off-road enthusiasts for decades. The Patrol Nismo, a high-performance version, is especially popular in the region.

Other popular models include the Sunny, Altima, X-Trail, Kicks and pickup trucks used by businesses.

The regional office works with distributors on launching new models, setting marketing strategies and ensuring service standards.

Nissan's luxury brand, Infiniti, also has its regional presence linked to the Middle East operations.

Nissan is a Japanese brand rather than a UAE startup, and Startups UAE lists Nissan Middle East among the automotive brands with regional offices in the UAE.
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